Discover - All About...

Learn everything there is to know about our products, from why primers work to the active ingredients in our skincare...

Learn everything there is to know about our products, from why primers work to the active ingredients in our skincare...

Why We Launched

A Defining Lip Liner

All About...

Add definition to your lips with our velvety lip liner. Our retractable lip liner is designed to help add volume and shape to your lips so they appear luscious and full...

Why We Launched

 A Soft Eyeliner

All About...

Our Soft Eyeliners are easy to apply and can be blended into a flattering look for older eyes. Watch our video to find out why we launched our smudgeable eye pencils...

The Best Hair Products

for Women Over 50 

All About...

The best hair products for women over 50 will add volume and strength to the hair. Mature hair extraordinaire, Tricia, has created a range of products formulated to boost your roots and reinforce your follicles...

How to

Exfoliate Mature Skin

All About...

As we age, our skin's natural exfoliation process slows down, so it is important we regularly exfoliate to remove dead skin and encourage skin radiance. Our Gentle Face Exfoliator uses natural ingredients and fruit acids to help smooth the skin...

All About Our

Makeup Artist: Sally

All About...

Well known for her popular makeup tutorials, Sally is a fan favourite at Look Fabulous Forever. Here's all you need to know about her experience in the beauty industry and a little about who she is away from the camera too...

The Best Hand Cream 

for Ageing Hands

All About...

As we get older our skin needs more hydration, and this includes our hands. Our luxurious hand cream softens and conditions hands leaving them feeling smooth and hydrated...

How to Clean

Your Makeup Brushes

All About...

This one little magic tool, our solid Makeup Brush Cleaner, could actually be the most valuable investment in your beauty routine. Here's how to use it in under one minute...

All About Our

Hydrating Clay Mask

All About

Hydration is key for mature skin, because as we age our skin dries out and loses its fullness. Our face mask is designed to cleanse, hydrate and plump the skin in just 10 minutes! 

All About Our

Mother of the Bride Makeup Kit 

All About...

In need of a sophisticated makeup look for an upcoming wedding but not sure where to start? Look no further than our  Mother of the Bride Makeup Kit. It's everything you need to create a beautiful, long lasting look for the big day...

The Ultimate Skincare

Routine for Older Skin

All About...

We know just how overwhelming the skincare industry can be, which is why we keep it simple with our six step skincare system. Here’s how...

The Quick & Easy

Makeup Kit

All About...

Beautiful makeup for mature skin has never been simpler than with our quick and easy makeup kits! We offer 3 best-selling shade selections, based on whether you have cool, warm, or neutral toned skin...

Get Long Lasting Makeup with

Primers for Mature Skin

All About...

The secret to a makeup look with longevity is to create a 'barrier' between our absorbent skin and our makeup. Primers for our eyes, lips and face create this barrier by gliding over the skin's texture...

The Best Cream Eyeshadow

For Mature Skin

All About...

Cream eyeshadows glide on smoothly and sit comfortably on your eyelids without migrating. Perfect for mature eyes! Here's everything you need to know about our Sheer Brilliance Lid Colour...

All About...

Translucent Powder

All About...

A makeup artist's best kept secret, translucent powder is the light, natural looking way to lock your liquid foundation in place. Discover its benefits here...

The Best Mascara for 

Older Eyes 

All About...

Older eyes look best when framed with defined, shapely lashes. That's why our Lithe Lash Mascara is designed to add length whilst leaving the lashes soft and flexible...

Our Philosophy

About Us

 At Look Fabulous Forever we are not just a beauty brand, we are a movement. Read about our anti-ageism philosophy, and how we celebrate the joie de vivre of getting older...

Your Guide to Skin Undertones:

Warm & Cool

All About...

What does it mean to have warm or cool skin? How can you tell which undertone you have? And how can this help you to select the right makeup shades to suit your skin? We answer all your skin undertone questions in this article...

Your Guide to Skin Undertones:

Neutral

All About...

We talk a lot about cool and warm toned women, but what about the women in the middle? The neutral toned women! Check out our neutrals gallery, plus read about the huge benefit of having a neutral undertone...

What Does Mature Skin

Want From a Foundation?

All About...

Thinking they have more to ‘cover up’, older women often wear foundations that are too thick and heavy to flatter their changing skin. Here’s what mature skin really needs...

Our Skincare

Ingredients Glossary

All About...

Look Fabulous Forever skincare products are full naturally-derived, nourishing ingredients. See how each ingredient benefits your skin, in our who's who of skincare...

The Best Eyeshadow 

for Mature Skin

All About...

As we develop more fine lines, spots and dark circles, we need to be particularly selective about our eyeshadows. Discover our top secrets to finding the best eyeshadow for older eyes...

How to Use Cover to Cover Concealer 

All About...

As we age, we become more prone to blemishes, uneven skin tone, dark spots and under-eye circles, which foundation alone may not remedy. Therefore the key to a bright, smooth, mature complexion is a little well-placed, creamy concealer… 

The Best Blusher for

Mature Skin

All About...

When it comes to blusher, mature skin requires the best of both worlds. On an older face a pure cream formula can easily fade, but  powder may sit in fine lines and wrinkles. Enter the cream-to-powder formula...

How to Elevate Your Eye Makeup 

with Eye Primer

All About...

By adding one single step to your eye makeup routine, you can achieve a crease-free eye makeup look that lasts all day. Find out how to use our Smooth Out Eye Prime, specially formulated for mature skin, in our video and article...

Why Do Older Lips 

Need Lip Primer?

All About...

Tricia demonstrates how to use our Never Feather Lip Prime as a part of her three steps to luscious lips...

The Best Under-Eye Concealer

for Mature Skin

All About...

As we get older, our skin can need a little extra hand to look its best. This is particularly true of the under eye area, which is prone to dark circles, blueness and broken veins...

The Perfect Complexion

for Mature Skin

All About...

Ever wondered the difference between a beauty balm and a foundation? Or where on your face to apply your concealer? Enter our guide to the perfection complexion...

How to Get

Gorgeous, Glossy Lips

All About...

In days gone by lip gloss was seen as a product for the younger woman: but those days are behind us! When applied with technique onto properly primed skin, a high shine lip gloss can truly flatter older lips...

Why are Primers

Important for Mature Skin?

All About...

Why are Primers Important for Mature Skin? They smooth your skin, fill those pores and keep your makeup in place for hours...

Discover the

Magic of Primers

All About...

 Older skin is extra absorbent - but primers can keep your makeup from disappearing. Learn why so many women swear by our best-selling primer range...