Joie De Vivre

We celebrate the beauty, individuality and joie de vivre of older women. Women who care less about looking years younger and more about being their best, most confident selves.

Gift With Purchase

Receive a free 'Not An Old Bag' tote with any purchase of 3 products or more. Use code TOTE on the basket page.
*Click here to see T&Cs.

Our New Brand Ambassador

Introducing Yvonne Vann, who at the age of 65 started a social group to help widows regain a social life through friendship and social events.
Discover her inspirational story here.

LFF At Home

Do you love makeup? Would you like to earn some extra money in a social selling, no pressure environment, helping older women to look and feel fabulous? Find out more here.

Living the Life More Fabulous

Living the Life More Fabulous - a Handbook in Beauty, Style and Empowerment for Older Women available separately or with a 'Not An Old Bag' tote!