Joie De Vivre

We celebrate the beauty, individuality and joie de vivre of older women. Women who care less about looking years younger and more about being their best, most confident selves.

Gift With Purchase

Receive a free 'Not An Old Bag' tote with any purchase of 3 products or more. Use code TOTE on the basket page.
*Click here to see T&Cs.

Our New Brand Ambassador

Introducing Tziporah Salamon, a celebrated fashion icon and author.
Discover her inspirational story here.

Competition

Win a WoolOvers £200 Voucher & Scarf plus a Collection of LFF Products.
Click here to enter.

NEW IN

Discover our new Light Look Beauty Balm
A beautiful lightweight formula with good coverage, it's all you need for a natural-looking, even skin tone.

LFF At Home

Do you love makeup? Would you like to earn some extra money in a social selling, no pressure environment, helping older women to look and feel fabulous? Find out more here.