Discover Beauty Advice

Welcome to Look Fabulous Forever! 

Back in 2013, 65 year old makeup enthusiast and Look Fabulous Forever founder Tricia Cusden was struggling to find beauty products which worked for her mature skin. 

She felt ignored by beauty retailers, and endeavoured to launch her own makeup and skincare range which understood the needs of older women and celebrated the beauty of the ageing process. 

 Thus the Look Fabulous Forever brand was born, and with it came a community of older women who are still on a mission to look, feel and live fabulously. 

We’ve collated all of our best tips, tricks, techniques and tutorials in one place so that you can discover top beauty advice from Tricia and our team of makeup experts. 

You’ll also find Tricia’s lifestyle blogs and links to join our community of inspirational older women.

So whether you're looking for a Guide to the Perfect Complexion, Expert Style Advice or a discussion on Health and Wellbeing - we have you covered! 

Welcome to Look Fabulous Forever! 

Back in 2013, 65 year old makeup enthusiast and Look Fabulous Forever founder Tricia Cusden was struggling to find beauty products which worked for her mature skin. 

She felt ignored by beauty retailers, and endeavoured to launch her own makeup and skincare range which understood the needs of older women and celebrated the beauty of the ageing process. 

 Thus the Look Fabulous Forever brand was born, and with it came a community of older women who are still on a mission to look, feel and live fabulously. 

We’ve collated all of our best tips, tricks, techniques and tutorials in one place, so that you can discover top beauty advice from Tricia and our team of makeup experts. 

You’ll also find Tricia’s lifestyle blogs and links to join our community of inspirational older women.

So whether you're looking for a Guide to the Perfect Complexion, Expert Style Advice or a discussion on Healthy and Wellbeing - we have you covered! 

Our most popular content

The Top 3 Makeup Tips

for Older Women

Tricia’s Top Tips

What are the 3 top makeup tips for older women? We believe that beautiful makeup on over 50s all comes down to hydration, preparation, spot targeting and face framing. Find out what we mean in this short and simple article...

Makeup Magic:

Beauty & Skincare Q&A

Tricia's Top Tips

Tricia and Sally answer the audience's beauty and skincare questions. They discuss everything from eyebrows, to pores, to contouring! And as always Sally offers us some fantastic demonstrations. Watch the video or read the overview of the questions answered at the event...

Sally's 5 Minute

Makeup Tutorial

How To Guides

In this video our resident makeup expert Sally shows you a super quick makeup tutorial for over 50’s. If you are in a rush at the beginning of the day, follow this 5 minute makeup routine for a quick and easy everyday look...

Featured Article

What Older Women Don't Know About Party Makeup

"I hope these thoughts will help you during the coming party season to make better decisions about your makeup so that you achieve a really fabulous effect!"

Latest Videos

An Autumnal

Makeup Look

All About

Eyebrows

Behind the Scenes at

Our Ambassador Photoshoot

Browse Beauty Advice

The Top 3 Makeup Tips

for Older Women  

Tricia's Top Tips

What are the 3 top makeup tips for older women? We believe that beautiful makeup on over 50s all comes down to hydration, preparation, spot targeting and face framing. Find out what we mean in this short and simple article...

The Beauty Gift Guide 

For Her 

How To Guides

We've compiled a guide to the best Look Fabulous Forever products and sets to gift the fabulous ladies in your life this Christmas. Or why not add some of these ideas to your own Christmas wish list...

The Best Eye Concealer

for Mature Skin

Tricia's Top Tip

As we get older, our skin can need a little extra hand to look its best. This is particularly true of the under eye area, which is prone to dark circles, blueness and broken veins...

Makeup Magic: 

Beauty Rules Made to be Broken 

Tricia's Top Tips

In October's Makeup Magic Monday, Tricia and Sally debunk some beauty myths that have long been impressed on older women (for no good reason!) Sally and Tricia remind us that makeup is an art form and encourage us to experiment instead...

A Makeup Artist's

5 Minute Makeup Routine

How To Guides

Can you create a beautiful full face of makeup in just 5 minutes? Our resident makeup artist shows us how to do just that in her 5 minute makeup routine. Watch the video or read Sally's step-by-steps and time saving shortcuts...

8 Makeup Products

Older Women Need 

Tricia's Top Tips 

Tricia shares her 8 must-have makeup products for older women. She selects 3 face, 3 eye and 2 lip products which conceal, correct, add colour, luminosity and interest to older faces...

The Best Mascara for 

Older Eyes 

All About...

Older eyes look best when framed with defined, shapely lashes. That's why our Lithe Lash Mascara is designed to add length whilst leaving the lashes soft and flexible...

Your Guide to Skin Undertones:

Warm & Cool

All About...

What does it mean to have warm or cool skin? How can you tell which undertone you have? And how can this help you to select the right makeup shades to suit your skin? We answer all your skin undertone questions in this article...

Your Guide to Skin Undertones:

Neutral

All About...

We talk a lot about cool and warm toned women, but what about the women in the middle? The neutral toned women! Check out our neutrals gallery, plus read about the huge benefit of having a neutral undertone...

The Best Blusher for

Mature Skin

All About...

When it comes to blusher, mature skin requires the best of both worlds. On an older face a pure cream formula can easily fade, but  powder may sit in fine lines and wrinkles. Enter the cream-to-powder formula...

A Makeup Artist's Top 5 Beauty Tips

for Older Women

Beauty Advice...

With over 30 years experience in the beauty industry, Look Fabulous Forever makeup artist Sally Deung shares 5 of her top tips for perfecting your makeup...

Create the Perfect

Summer Makeup

How To Guides

Summer months call for a lighter, brighter makeup routine. I want to show you how to achieve a soft, sun-kissed look with lots of added dimension and colour to bring the face to life...

Our Ambassadors:

Sandra Thompson

Ambassadors....

Sandra is an active member of our Facebook group for older women, The Super Troopers, and won our 'Beauty Blogger Challenge' last year We've created a short introductory page all about Sandra: all about her wanderlust, her family, and her biggest fashion icon!

Our Ambassadors:

Angélique du Toit

Ambassadors...

Angélique is a prominent member of our Facebook group for fabulous older women, The Super Troopers. We've created a short introductory page all about Angélique: her passion for ageing with attitude, her exciting career in fashion (inter alia!), and her time spent in the South of France...

Our Ambassadors:

Caroline Hutchings

Ambassadors...

Caroline is a beloved member of our Facebook group for fabulous older women. We've created a short introductory page all about Caroline: all about her exciting career in the arts, why she loves our Foxy Lady lippie, and how her personal style has developed over the years!

Our Ambassadors:

Sue Harasyn

Ambassadors....

Sue is a long-time member of our online Facebook group for fabulous older women, The Super Troopers. We've created a short introductory page all about Sue: how she spends her spare time, her favourite LFF product, and her makeup memories from years gone by!

Our Ambassadors:

Marion Rapson

Ambassadors...

Marion is a fabulous member of our Facebook community for like-minded older women, The Super Troopers. We've created a short introductory page all about Marion: her absolutely honourable career, her secret to the perfect complexion, and her time spent in rural Brittany...

Our Ambassadors: 

Claire Martin

Ambassadors...

Claire is a fashion icon within our Facebook group for fabulous older women, The Super Troopers. We've created a short introductory page all about Claire: her style icons, her deep love of dance, and the over 55's ballet group she belongs to...

The Ultimate Skincare

Routine for Older Skin

All About...

We know just how overwhelming the skincare industry can be, which is why we keep it simple with our six step skincare system. Here’s how...

Our Skincare

Ingredients Glossary

All About...

Look Fabulous Forever skincare products are full naturally-derived, nourishing ingredients. See how each ingredient benefits your skin, in our who's who of skincare...

How to Make the Most

of Your Eye Makeup

How To Guides

Signs of ageing can hit the eye area hardest, but it's no match for our makeup!

Here are our top makeup practices for older eyes...

The Best Cream Eyeshadow

For Mature Skin

All About...

Cream eyeshadows glide on smoothly and sit comfortably on your eyelids without migrating. Perfect for mature eyes! Here's everything you need to know about our Sheer Brilliance Lid Colour...

How To Stay

Safe When Shopping Online

Health & Lifestyle

The Look Fabulous Forever team have collated our 5 top tips to help our customers protect themselves against online threats and stay secure and safe online....

How to Get

Gorgeous, Glossy Lips

All About...

In days gone by lip gloss was seen as a product for the younger woman: but those days are behind us! When applied with technique onto properly primed skin, a high shine lip gloss can truly flatter older lips...

All About...

Translucent Powder 

All About...

A makeup artist's best kept secret, translucent powder is the light, natural looking way to lock your liquid foundation in place. Discover its benefits here...

How to Make Your Lipstick

Last All Day

How To Guides...

For a creamy texture with lasting colour payoff, that won't dry your lips, look no further than our Stay All Day Long Lasting Lipsticks...

10 Reasons Why Older Women

Don't Wear Makeup

Dilemmas & Solutions

In this blog, Tricia analyses the top reasons older women tend not to wear makeup, gives a little advice to those toying with the idea, and encourages us to defy ageism...

Why Do Older Lips 

Need Lip Primer?

All About...

Tricia demonstrates how to use our Never Feather Lip Prime as a part of her three steps to luscious lips...

What Does Mature Skin

Want From a Foundation?

All About...

Thinking they have more to ‘cover up’, older women often wear foundations that are too thick and heavy to flatter their changing skin. Here’s what mature skin really needs...

The Best Eyeshadow 

for Mature Skin

All About...

As we get older and develop more fine lines, spots and dark circles, we need to be particularly selective about our eyeshadows. Discover our top secrets to finding the best eyeshadow for older eyes...

Makeup that won't stay put?

Problem Solved!

Dilemmas & Solutions

As skin gets older and becomes more porous, it can seem as though it ‘absorbs’ foundation in just a few hours. Here’s how to prep your face so that your makeup will last all day...

Discover our

Beauty Tutorials

Tricia’s Top Tips

Whether you’re looking for a whole new makeup routine, or a quick eye look, we’ve got the tutorial for you. Join Tricia and Sally for tips, tricks, and step-by-steps in our extensive video hub…

Eye Primer for

Discoloured Eyelids

Dilemmas & Solutions

Older eyelids often become discoloured and crepey making it harder to get a good even coverage from your eyeshadow. Using a primer will even your skin tone...

Combat Redness and Rosacea 

for an Even Complexion

Dilemmas & Solutions

Is sensitive skin or rosacea giving you red patches? Why not even out your skin tone in a few short steps with our hero face makeup products...

Top Tips

for Luscious Lips

Tricia’s Top Tips

Perhaps the most important makeup item, lipstick can give the illusion of a defined lip and full pout. Read Tricia's top tips for making the most of your lippie...

You're Never to Old

for your First Workout

Health & Lifestyle

Tricia takes you on her excercise journey - 

from workout-skeptic to fitness fan with her longtime personal trainer Lindsay...

Tricia's Top 

5 Tips

Tricia’s Top Tips

Our founder and beauty expert Tricia shares her top tips on all things makeup: from starting with the perfect base, to the secret to luscious lips… 

The Best Mascara

for Older Lashes

Dilemmas & Solutions

 Learn how to combat wispy, sparse lashes without having to opt for a clumpy volumising mascara...

Tricia's

Beauty Manifesto

Beauty Advice

Behind every beloved brand is a philosophy, and ours is no different. See how Tricia vowed to fly in the face of ageism in her beauty manifesto...

How To Get

The Best Brows

Dilemmas & Solutions

Hair loses pigmentation over time, and brows are no exception. Define your faded brows and shape your face in a few easy steps…

Primed to Perfection!

The wonders of Face Prime

Tricia’s Top Tips

Smooth your skin, fill those pores and keep your makeup in place for hours with Tricia’s how to guide on our best beauty secret: primers

How To Get

Glowing Older Skin

Dilemmas & Solutions

Looking for the secret to Glowing Older Skin?

Give your face a pop of colour with our lively blush and bronzers...

Choose the right Foundation Shade

with our How To Guide

How To Guides

Warm, cool or neutral? Light, buildable or full coverage? Whatever your skin tone or texture, we’ll help you pick your new favourite face product...

How To

Look Good on Zoom

Health & Lifestyle

How on earth do you look good on screen? Our founder and Zoom-extraordinaire Tricia reveals her top tips for looking fabulous on film...

Wake Up Your Face

with Definition and Colour

How To Guides

Appearing bright, fresh and youthful isn’t about covering wrinkles - it’s about giving your face strong definition and colour. Tricia shows you how in our video and guide...

Disguise Hooded Eyes

with our Easy-to-follow Tutorial

Dilemmas & Solutions

Hooded eyes are a common part of ageing, but they shouldn’t deter you from creating showstopping eye looks. Here’s how to apply eye makeup with hooded eyelids...

Brighten Your Deep Set

Eyes with Concealer

Dilemmas & Solutions

Open up your eyes and appear brighter and more youthful by counteracting shadowy deep set eyes with concealer and light eye shade...

Glow Getter! Look Radiant

and Revive Skin with our Top Tips

How To Guides

Do you use soap on your face? Forget to exfoliate? Or neglect face masks? Here’s how to shake up your skincare routine and illuminate your complexion...

The Ultimate Skincare

Routine for Older Skin

All About...

We know just how overwhelming the skincare industry can be, which is why we keep it simple with our six step skincare system. Here’s how...

The Golden Rules Of...

Party Makeup

Tricia’s Top Tips

Tricia imparts even more wisdom on the do’s and don’ts of makeup for older women. This time, she’s focusing on all things nighttime looks and party makeup...

Fake a Good Night's Sleep

By Hiding Dark Circles

Dilemmas & Solutions

Did you know that the undereye area is one of the most crucial makeup touch points? Let us show you the difference a light, bright under eye can make...

Makeup Tips

for Hooded Eyes

Dilemmas & Solutions

Want bigger, brighter eyes? Overcome saggy, hooded eyelids with a few professional makeup tricks...

A Skin Tone Transformation using

Look Fabulous Forever Makeup

Dilemmas & Solutions

Mature skin is often patchy, with blemishes, broken veins or age spots. See how we transform Kim’s skin in a few simple steps...

6 Steps

to Beautiful Eyes

How To Guides

Resident beauty expert Sally demonstrates an easy eye makeup routine to accentuate the eyes and flatter the face...

My 7 Visible Signs of Ageing - 

and Why I Don't Care About Them!

Beauty Advice

A love for stretchy waistbands and comfortable shoes? Tricia bares all of her new, not unwelcome ‘I’m getting older’ quirks in her blog...

No More Diets! How

Tricia Stays Slim and Healthy

Health & Lifestyle

After nearly a lifetime of unhealthy dieting cycles, here’s how Tricia vowed to ditch the fads and eat right with whole foods, home-cooked meals and an active lifestyle...

Makeup Tips for

Crepey Eyes

Dilemmas & Solutions

Skin around the eyes is delicate at any age, but an older eye can develop that ‘crepe paper’ appearance. Smooth that texture with a little primer and...

How To 

Cover Age Spots

Dilemmas & Solutions

Quickly cover sun and age spots with a few of our face products to mimic the perfect complexion...

How to Apply Lipstick and

Prevent Bleeding Into Wrinkles

Dilemmas & Solutions

Say goodbye to fuzzy edges and hello to precise, professional looking lipstick with our bestselling lip primer...

The Most Flattering Eye Makeup

Depending on Your Eye Shape

Dilemmas & Solutions

Here’s how to create your eye look so that it will flatter your eye shape...

Dull, Tired Looking Face? Here's How to Brighten and Older Face

Dilemmas & Solutions

Highlighter and bright lipsticks aren’t just a young woman’s game. Here’s how to utilise them to brighten your face and rejuvenate your look...

The Perfect Complexion

for Mature Skin

All About...

Ever wondered the difference between a beauty balm and a foundation? Or where to apply your concealer? Enter our guide to the perfection complexion...

Discover the

Magic of Primers

All About...

 Older skin is extra absorbent, but primers can keep your makeup from disappearing. Learn why so many women swear by our best-selling primer range...

How to Give The Illusion of a Plump 

Lip with Bright Colours

Dilemmas & Solutions

Paula lamented the thinning of her lips as she reached 60 and beyond, so our makeup artists showed her how a bright pop of lip colour, in the right tone to match the skin, can fake a fuller lip...

8 Golden Rules of Makeup

for Older Women

Tricia’s Top Tips

After years immersed in the makeup industry, Tricia shares her golden rules for older women who want to look as fabulous as Julie Walters still does...

Feather No More! The Makeup

Artist's Secret to a Clean Lip Line

Dilemmas & Solutions

Do you find that your lippy often bleeds off of your lips and into the fine lines around them? Add just ONE easy step to your makeup routine and say goodbye to feathered lips forever...

The Truth About 

Cosmetic Procedures

Health & Lifestyle

What are the mental and physical health impacts of cosmetic procedures? And why do young people increasingly feel they need them? Tricia considers the damage this industry might be causing in her blog...

Everything You Need to Know to

Create Beautiful Makeup

Tricia’s Top Tips

Tricia shares her comprehensive guide to all things makeup: from how to use our beauty staples, to experimenting and creativity within this art form...

Shhh! The Secret

To Long Lasting Lipstick

Dilemmas & Solutions

Do you leave a lipstick mark on every cup, straw, sleeve and fork? Here’s how to stop your lipstick from budging or smudging with a little beauty industry must have: lip primer...

Improve the Shape of Your Eyes

With Tricia's Eyeshadow Tutorial

How To Guides

Your doe-eyed days needn’t be behind you with Tricia’s quick and easy step-by-step guide on how to make your eyes look bigger with makeup...

Here's The Secret to 

Long Lasting Makeup

How To Guides

 Discover five easy changes you can make to your skincare and makeup routine to ensure your face still looks great at bedtime...

Tricia's Guide To All 

Things Eye Makeup

How To Guides

One of Tricia’s most asked questions? ‘How do I make my eye makeup flatter my older eyes?’ Here’s her top tip manifesto...

How to Make Your Lipstick

Last All Day

How To Guides...

For a creamy texture with lasting colour payoff, that won't dry your lips, look no further than our Stay All Day Long Lasting Lipsticks...

Blog: 

Breasts and Their Bras

Health & Lifestyle...

Breasts - eh? Love them or hate them, they pose their own unique set of problems. Join me in this blog where I'll be talking all things choosing the right bra, and the real difference it can make...

Why Are Primers Important

For Mature Skin?

All About...

Why are Primers Important for Mature Skin? They smooth your skin, fill those pores and keep your makeup in place for hours...

Blog: 6 Beauty Myths

for Older Women 

Beauty Advice 

The beauty industry largely neglects women over a certain age, and many older women feel they shouldn't wear makeup at all! Tricia explains why, and debunks some beauty myths in this blog...

Our Philosophy

About Us

 At Look Fabulous Forever we are not just a beauty brand, we are a movement. Read about our anti-ageism philosophy, and how we celebrate the joie de vivre of getting older...