Back in 2013, 65 year old makeup enthusiast and Look Fabulous Forever founder Tricia Cusden was struggling to find beauty products which worked for her mature skin. She felt ignored by beauty retailers, and endeavoured to launch her own makeup and skincare range which understood the needs of older women and celebrated the beauty of the ageing process.
Thus the Look Fabulous Forever brand was born, and with it, the secret to the mature woman’s perfect complexion. On this page we’ll talk you through all of our face makeup products: explaining why they work, how best to use them, which products to pair them with, and what our fabulous customers think of them. Simply scroll down for your complete guide.
A Message From Tricia
“Foundations are, I think, a godsend for older faces. But they’re the one product that most older women feel quite scared of. We want to cover signs of ageing like dark spots, rosacea and thread veins, but anything too heavy will sit in our fine lines and wrinkles.
That’s why I created our range of face makeup products to bdo all of the things you want them to do - cover, smooth, unify - without looking dense and ‘caked-on’. Our foundation, beauty balm and concealer are the key to a polished complexion and staying fabulous at 60 and beyond.”
- Tricia Cusden, Founder of Look Fabulous Forever
How It Works
Continuous Cover Foundation
Continuous Cover foundation is our universal base product. Its lightweight formula glides over the skin to diffuse the look of pores and fine lines, and to create a healthy, smooth complexion. Coconut oil and vitamin E also work to hydrate the skin, giving you a soft glow and a look of vitality.
Finish: A Soft, Blurred Base
Benefits: Moisturises, Covers Uneven Skin Tone, Smoothes Skin Texture, Non-Caking
‘If you have fine lines or wrinkles, what you don’t want is your foundation sitting in those wrinkles. You want something that’s light enough to evenly cover your skin, without gathering in those lines. Ta-da! Enter the most wonderful product: our Continuous Cover Foundation.’
- Tricia Cusden, Founder
Light Look Beauty Balm
Light Look Beauty Balm is our answer to tinted moisturiser. More than a serum and less than a foundation, the Beauty Balm will glide over your skin with a subtle wash of colour to even skin tone and lift the face. It’s enriched with argan oil which will keep you feeling moisturised and looking rejuvenated all day long!
Finish: Barely There and Dewy
Benefits: Brightens, Tightens, A ‘No Makeup Makeup’ Look
“Our best selling Light Look Beauty Balm is lightweight and easy to use, it really is the perfect everyday product for a natural-looking and even skin tone. A must have for these warmer Spring-Summer days”
- Tricia Cusden, Founder
Cover to Cover Concealer
Cover to Cover Concealer is our little helping hand. The rich formula is designed to give extra coverage and mask any stubborn dark spots, thread veins or blemishes. Tea tree oil reduces redness, revives the under eye area, and gives the impression of awakeness. Gently applied under the eyes and patted in with fingers, our concealer can fake a good night’s sleep.
Coupled with our Continuous Cover Foundation, Cover to Cover Concealer can give you a ‘Full Glam’ look which is ready for any event. On its own, it can be applied to problem areas to colour correct, tidy the skin, and give you a boost without the need for a full face of makeup.
Coverage: Full Coverage
Finish: Rich and Photo Ready
Benefits: Covers Dark Spots and Blemishes, Anti-Redness, Soft Texture, Non-Drying
Choose Your Shade
We know what you’re thinking: It all sounds great, but which shade should I buy? Thankfully, we’ve done the hard work for you and put together a step-by-step guide to choosing the right foundation, beauty balm and concealer shade for your skin tone. Click the link below to find all you need to know when it comes to your colouring.
You can also scroll down to our ‘How to Apply’ section, where Tricia will run you through our whole colour range in her video ‘How to Apply Foundation to an Older Face’.
How To Apply
Set To Finish
“I got this trick from a makeup artist and it really does help. I take our translucent powder and one of our little Number 07 brushes, and just dot that powder over the concealed areas to finish it off and set it.”
- Tricia Cusden, Founder
Perfect Your Toolkit
Face Makeup Tutorials for Older Women:
How to Apply Our Foundation:
How to Apply Our Beauty Balm:
How to Apply Our Concealer:
30 Day Guarantee
We know that, with all the advice in the world, sometimes a shade or product is not quite right for you once it arrives.
But rest assured, because all of our products come with Tricia’s 30 Day Guarantee . If you’re not delighted with any of our products, you can return them, free! We’ll exchange them for a different colour, products, or refund. The choice is yours.