Back in 2013, 65 year old makeup enthusiast and Look Fabulous Forever founder Tricia Cusden was struggling to find beauty products which worked for her mature skin. She felt ignored by beauty retailers, and endeavoured to launch her own makeup and skincare range which understood the needs of older women and celebrated the beauty of the ageing process.

Thus the Look Fabulous Forever brand was born, and with it, the secret to the mature woman’s perfect complexion. On this page we’ll talk you through all of our face makeup products: explaining why they work, how best to use them, which products to pair them with, and what our fabulous customers think of them. Simply scroll down for your complete guide.

A Message From Tricia


“Foundations are, I think, a godsend for older faces. But they’re the one product that most older women feel quite scared of. We want to cover signs of ageing like dark spots, rosacea and thread veins, but anything too heavy will sit in our fine lines and wrinkles. 

That’s why I created our range of face makeup products to bdo all of the things you want them to do - cover, smooth, unify - without looking dense and ‘caked-on’. Our foundation, beauty balm and concealer are the key to a polished complexion and staying fabulous at 60 and beyond.” 

- Tricia Cusden, Founder of Look Fabulous Forever

How It Works

Continuous Cover Foundation

Continuous Cover foundation is our universal base product. Its lightweight formula glides over the skin to diffuse the look of pores and fine lines, and to create a healthy, smooth complexion. Coconut oil and vitamin E also work to hydrate the skin, giving you a soft glow and a look of vitality.

Coverage: Buildable 

Finish: A Soft, Blurred Base

Benefits: Moisturises, Covers Uneven Skin Tone, Smoothes Skin Texture, Non-Caking

‘If you have fine lines or wrinkles, what you don’t want is your foundation sitting in those wrinkles. You want something that’s light enough to evenly cover your skin, without gathering in those lines. Ta-da! Enter the most wonderful product: our Continuous Cover Foundation.’

- Tricia Cusden, Founder

Light Look Beauty Balm

Light Look Beauty Balm is our answer to tinted moisturiser. More than a serum and less than a foundation, the Beauty Balm will glide over your skin with a subtle wash of colour to even skin tone and lift the face. It’s enriched with argan oil which will keep you feeling moisturised and looking rejuvenated all day long!

Coverage: Lightweight

Finish: Barely There and Dewy

Benefits: Brightens, Tightens, A ‘No Makeup Makeup’ Look

Our best selling Light Look Beauty Balm is lightweight and easy to use, it really is the perfect everyday product for a natural-looking and even skin tone. A must have for these warmer Spring-Summer days”

- Tricia Cusden, Founder

Cover to Cover Concealer

Cover to Cover Concealer is our little helping hand. The rich formula is designed to give extra coverage and mask any stubborn dark spots, thread veins or blemishes. Tea tree oil reduces redness, revives the under eye area, and gives the impression of awakeness. Gently applied under the eyes and patted in with fingers, our concealer can fake a good night’s sleep. 

Coupled with our Continuous Cover Foundation, Cover to Cover Concealer can give you a ‘Full Glam’ look which is ready for any event. On its own, it can be applied to problem areas to colour correct, tidy the skin, and give you a boost without the need for a full face of makeup.

Coverage: Full Coverage 

Finish: Rich and Photo Ready 

Benefits: Covers Dark Spots and Blemishes, Anti-Redness, Soft Texture, Non-Drying

Choose Your Shade

We know what you’re thinking: It all sounds great, but which shade should I buy? Thankfully, we’ve done the hard work for you and put together a step-by-step guide to choosing the right foundation, beauty balm and concealer shade for your skin tone. Click the link below to find all you need to know when it comes to your colouring.

You can also scroll down to our ‘How to Apply’ section, where Tricia will run you through our whole colour range in her video ‘How to Apply Foundation to an Older Face’.

How To Apply


Start With Primer 

All of our face makeup products work their best when you start with our best selling Smooth Like Silk Face Prime. This will  provide you with the perfect base on which to build your look, and will keep your makeup looking fresh and flawless all day long.

Set To Finish

For a professional looking finish, our Cover to Cover Concealer can be dusted over with a touch of our Perfect Finish Translucent Pressed Powder, using a Shadow Blending Brush

“I got this trick from a makeup artist and it really does help. I take our translucent powder and one of our little Number 07 brushes, and just dot that powder over the concealed areas to finish it off and set it.”

- Tricia Cusden, Founder


Perfect Your Toolkit

What about your tool kit? We’ve got that covered too. Our foundation and concealer brushes were designed for their compatibility with our products. The foundation brush will buff and blend your base, while the concealer brush will give you precision in your under eye application.

Face Makeup Tutorials for Older Women: 

How to Apply Our Foundation:

How to Apply Our Beauty Balm: 

 How to Apply Our Concealer: 


30 Day Guarantee

We know that, with all the advice in the world, sometimes a shade or product is not quite right for you once it arrives.

But rest assured, because all of our products come with Tricia’s 30 Day Guarantee . If you’re not delighted with any of our products, you can return them, free! We’ll exchange them for a different colour, products, or refund. The choice is yours.