"Tricia is one of the UK's experts in beauty for older women" - British Beauty Blogger

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Eye makeup can be tricky for older women to apply because our eyes change shape and become dry and crepey looking. Sometimes they take on a hooded appearance when the skin loosens and starts to cover the eyelid. However there is so much you can do to improve the look of your eyes with the right products and the right brushes (and eyelash curlers!) Eye primers work brilliantly to keep your eye makeup looking fresh for hours. Our Eye Prime is also flesh coloured to cover any discolouration on the eyelid. Using the very matte powder shadows, and blending them well, can make eyes look bigger and you can help to improve the look of hooded eyes by using the darker shades to restore the appearance of a socket line. Our Brow Shape is an ingenious way to improve the look of sparse and straggly eyebrows, or create brows where none exist and the Lid Colour brings a fabulous 'pop' of shimmery light and prettiness when applied to the eyelid.

We show how to apply all of our eye products on the individual product pages. You will also find lots of tips and techniques for achieving a beautiful finished effect in all our eye makeup video tutorials.

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