The Importance of Primers for Mature Skin
Few women who come along to my makeovers have ever heard of primers.
Yet when I was planning products for our range I knew it was essential we create the best primer for mature skin.
In fact, so essential, we made 3 of them.
Why Use Primer for Mature Skin?
One of the problems we face as we age is that foundations, eye makeup and lipstick no longer stay put as they once did. This phenomenon is caused by the fact that our skin is no longer as smooth as it once was. It's also a lot drier - so makeup tends to be absorbed into the skin.
As I aged I started to notice that a few hours after I had applied makeup to my face, it would look as though I had no makeup on. My eyeshadows also tended to migrate into the creases and crepey areas on my eyelids. Whenever I applied a darker lipstick, the edges would become blurred as the colour 'bled' into the fine lines around my mouth.
This is why it's so important that those of us with mature skin use a good primer.
Smooth Like Silk Face Prime
Our face primer feels like silk on the skin and smooths out any fine lines or open pores, ensuring that your makeup lasts for hours.
Application Tips:
Smooth Out Eye Prime
Our eye primer covers eyelid discolouration and stops your eye makeup going 'walkabout' so that it stays neat and mess-free.
Application Tips:
Never Feather Lip Prime
Our lip primer stops that annoying 'bleeding' of your lipstick colour so that it looks sharper and neater.
Application Tips:
Further Reading:
Makeup That Won't Stay put?
Problem Solved:
Primed to Perfection!
The Wonders of Face Prime:
Why Do Older Lips
Need Lip Primer?
