How to Elevate 

How to Elevate 

Mature Eye Makeup with Eye Primer

By adding one single step to your eye makeup routine, you can achieve a crease-free eye makeup look that lasts all day. Find out how to use our Smooth Out Eye Prime, specially formulated for mature skin, in our video and article below...


Mature eyebrows need soft shape and colour. For the best brow routine, choose a product which subtly enhances your natural browline.

Why Choose Smooth Out Eye Prime?

Why Choose Smooth Out Eye Prime?

Why Choose Bring Back Brow Shape?

Smooth Out Eye Prime is the perfect prep product for older eyes...

  • It glides over uneven texture and uneven skin tone to create a uniform base on which to apply eyeshadows
  • Light, neutral pigment in the Eye Prime helps eyeshadows to appear a vibrant, true colour
  • The smooth texture prevents migration and helps your eyeshadow to stay in place all day long
  • Coconut oil extract hydrates the skin and reduces appearance of loose skin on the eyelids

Our Bring Back Brow Shape is perfect for filling older brows. It: 

  • Has the texture of a lightweight liquid which appears more natural than a pencil
  • Comes with an ultra-thin precision brush to create realistic hair strokes
  • Has a waterproof formula to stay in place all day 
  • Comes in Brown, Grey, or Blonde

How to Use Bring Back Brow Shape

  1. Use a spoolie brush to determine the inner, outer and high point of your brow arch (see our how-to video here)
  2. Use the Bring Back Brow Shape Brush to fill in your eyebrows using light, feathery strokes
  3. Use your spoolie brush to gently brush through your brows to soften the Brow Shape

    Shop Bring Back Brow Shape...

    How to Use Smooth Out Eye Prime

    How to Use Smooth Out Eye Prime

    • Start with clean eyelids and apply a small dot of Eye Prime to your index fingertip
    • Gently dab the primer onto your eyelids and then pat in with fingers 
    • Take a Concealer Brush and blend the primer into the harder to reach inner corners of your eyes
    • Allow to dry thoroughly before applying eyeshadow

    Shop Eye Makeup...

    Watch Mature Eye Makeup Tutorials...

    5 Minutes to Smoky Eyes

    Shaping Eyes with Eyeshadows

    Eye Makeup for Glasses Wearers

    Watch How To Apply Our Bring Back Brow Shape:

    Watch Tricia's Brow Masterclass: 

    30 Day Guarantee

    30 Day Guarantee

    Our Sheer Brilliance Lid Colour is specifically designed for mature eyes. But if you try it and it’s not right for you it comes with Tricia’s 30 Day Guarantee.

     If you’re not delighted with any of our products, you can return them, free. You can exchange anything for a different colour, product, or refund.