The Top 5 Eye Makeup Products for Older Women

Why settle for small, hooded or deep-set-looking eyes when you can open and define them using just a few hero eye makeup products for older women...


1. Eye Prime

What It Is

What It Is

Smooth Out Eye Prime creates the perfect canvas for your eye makeup, enabling your eyeshadows to glide on smoothly, and to stay put all day

Why It Works

The light, yellow-based pigment of our Eye Prime neutralises any discolouration on the eyelids, and its creamy texture creates the perfect surface for makeup to sit on top of

How To Use It

Dab a couple of small dots of Eye Prime onto your finger straight from the tube and then gently pat it over your whole eyelid


2. Brow Shape

What It Is

Bring Back Brow Shape is a soft, liquid brow product which adds colour, definition and shape to eyebrows

Why It Works

The ultra-thin application brush can be used to create precise, hair-like strokes

How To Use It

Use our Brow Shape to fill in your natural brows using light strokes. Brush through with an Eyebrow Brush to soften the effect

What It Is

Bring Back Brow Shape is a soft, liquid brow product which adds colour, definition and shape to eyebrows

Why It Works

The ultra-thin application brush can be used to create precise, hair-like strokes

How To Use It

Use our Brow Shape to fill in your natural brows using light strokes. Brush through with an Eyebrow Brush to soften the effect


3. Eye Shade Trio

What It Is

What It Is

No Shimmer Eye Shades are completely matte eyeshadows, and our Trios are a single palette containing 3 complementary colours to create a full eye look

Why It Works

Shimmery eyeshadow formulas can often migrate into fine lines around older eyes and look 'messy'. Instead, our matte formula glides over fine lines to create a defined eyeshadow look with a strong colour payoff

How To Use It

Take an Eyeshadow Blending Brush and sweep the lightest colour from the palette over your whole lid. Then, using a windscreen wiper motion, define your socket line using the medium shade. Finally, add a little of the darkest shade into your outer corners


4. Lid Colour

What It Is

Sheer Brilliance Lid Colour is a flattering pop of light which, when applied to the centre of the eyes, makes them sparkle

Why It Works

 This light sheen comes in 3 flattering colours which add intrigue to your eye makeup without any garish glitter

How To Use It

Pop a few dots of the Lid Colour into the centre of your eyelids using the wand applicator. Use your fingertips to gently blend it in 

What It Is

Sheer Brilliance Lid Colour is a flattering pop of light which, when applied to the centre of the eyes, makes them sparkle

Why It Works

 This light sheen comes in 3 flattering colours which add intrigue to your eye makeup without any garish glitter

How To Use It

Pop a few dots of the Lid Colour into the centre of your eyelids using the wand applicator. Use your fingertips to gently blend it in 


5. Mascara

What It Is

What It Is

Lithe Lash Mascara is a mascara which adds definition, colour and length to lashes without 'volumising' and creating clumps

Why It Works

Our mascara wand has fine, feathery bristles which leave lashes feeling soft and accentuated, rather than chunky

How To Use It

Gently sweep Lithe Lash onto your top lashes and leave the first coat to dry. For more length, add a second coat, and open up your eyes with a coat on your bottom lashes too


Read More Eye Makeup Tutorials For Older Women...

Eye Makeup for Different Eye Shapes

How to Shape and Define Eyebrows

6 Steps to Beautiful Eyes