The Top 3 Makeup Tips
for Older Women
1. Make Allowances for the Fact That Older Skin is Drier
Older skin naturally loses the ability to hold moisture, so you'll find it's drier and much more porous than it was when you were younger. Make allowances for this in your beauty routine by:
- Sticking to a hydrating skincare routine. Our Hydration Hold Serum contains hyaluronic acid, which can hold up to 1000 times its own weight in water. When paired with good quality moisturisers, your skin will be quenched and less likely to absorb all of your makeup
- Prepping your skin with primers before you start your makeup application. This will smooth out any dry and flaky patches, and create a 'barrier' between your liquid makeup and your porous skin. You'll find your makeup goes on more easily and stays put for longer if you start with a Face Prime
2. Spot Target Your 'Problem Areas'
As we age, skin texture and appearance become less even. You'll probably start to develop some combination of age spots, blueness, red patches, thread veins and under-eye circles. It will no longer do to simply paint your face with a one-product-does-all foundation. Instead, you should:
3. Frame Your Face with Defined Brows & Lips
Older faces lose shape and structure as our collagen depletes and muscles wear down. So the most important thing we can do with our makeup is add definition and 'frame' our features. We should do this by:
- Creating a strong, visible eyebrow which gives definition to the eyes and forehead. To add definition without creating a thick or clunky brow, use a product like our Bring Back Brow Shape, which has a liquid formula and an ultra-fine brush to allow you to create realistic-looking brow hairs
- Always finish our look with a flattering Lipstick shade. This ties the whole look together and will light up your face with colour and structure
- If you are cool toned you should always pick a Lipstick with a cool undertone to it.Â
