Why Do Older Lips Need Lip Primer?

A good primer acts as the perfect canvas for your makeup, whether you have large pores, an uneven surface texture, or dry skin. And lip primer is one of the most important forms of primer, because of the sheer difference it can make to the longevity and look of your lip products. Here, our founder Tricia Cusden demonstrates how to use our Never Feather Lip Prime as a part of her three steps to luscious lips:

So it’s no wonder that our Never Feather Lip Prime is a Look Fabulous Forever bestseller, here's why:

Why Choose Lip Primer?

It Prevents Feathering

Lipstick feathers when it bleeds from the edges of the lips and into the small lines that surround them. This creates an appearance of uneven, ‘messy’ lipstick, and prevents lips from looking defined and luscious.

Women of all ages can find their lipstick feathers, but older women may find that the lines around their mouth deepen and exacerbate the issue as they age. The answer? Prepare for lipstick or gloss by sealing the edges of the lips with a primer. This will prevent feathering, and ensure your final look has a clean, crisp lip line.

Your Lipstick Lasts Longer

A lip primer will also help your Lustrous Colour Lipstick or Gorgeous Gloss Lip Shine to last longer. The primer creates a perfect base for lipstick by filling in large pores, smoothing the skin texture, and creating a barrier between your lipstick and any natural oils on the lips that reduce longevity. 

Lipsticks and glosses applied directly to the skin are clinging to a surface which is naturally moist, uneven and oily. This prevents them from setting properly, and keeps them prone to smudging and smearing. Add in eating and drinking, and you’re almost guaranteed to be reapplying your lip make up every few hours.

It Adds Subtle Hydration

When it comes to dry, flaky lips, lip balm is a woman’s best friend. But a balmy base won’t do when applying lipsticks and glosses. Although a clean lip can seem like the best place to start, this process can be incredibly drying.

Not only are dehydrated lips uncomfortable for you, they’re also likely to agitate your lipstick and ruin your look! Dry, cracked, bumpy lips will generate a very uneven lipstick application. Colour pigmentation clings to the damaged parts of the lip and sinks into cracks, giving you uneven coverage and a flat, dull look.

That’s why our Never Feather Lip Prime nourishes and hydrates the lips as it creates that matte, slightly porous texture that lipstick loves. The primer acts as the perfect middle ground between a greasy lip balm that lipstick slides away from, and a bare, dehydrated lip that looks uneven and lifeless. Instead, the primer soothes and quenches, nurturing the delicate skin of the lips underneath, and creating the perfect canvas for the lip product on top. 

For best results, apply to clean lips just a few minutes before your favourite Lustrous Colour Lipstick or Gorgeous Gloss Lip Shine for a smooth, precise, lasting finish.

How To Apply Lip Prime...

See The Products Tricia Used...