The Top 5 Eye Makeup Products for Older Women
The Top 5 Eye Makeup Products for Older Women


Why settle for small, hooded or deep-set looking eyes when you can open and define them using just a few hero eye makeup products for older women...
Why settle for small, hooded or deep-set looking eyes when you can open and define them using just a few hero eye makeup products for older women...
1. Eye Prime
What It Is
Smooth Out Eye Prime creates the perfect canvas for your eye makeup, enabling your eyeshadows to glide on smoothly, and to stay put all day
Why It Works
The light, yellow-based pigment of our Eye Prime neutralises any discolouration on the eyelids, and its creamy texture creates the perfect surface for makeup to sit on top of
How to Use It
Dab a couple of small dots of Eye Prime onto your finger straight from the tube and then gently pat it over your whole eyelid
What It Is
Bring Back Brow Shape is a soft, liquid brow product which adds colour, definition and shape to eyebrows
Why It Works
The ultra-thin application brush can be used to create precise, hair-like strokes
How to Use It
Use our Brow Shape to fill in your natural brows using light strokes. Brush through with an Eyebrow Brush to soften the effect
3. Eye Shade Trio
What It Is
No Shimmer Eye Shades are completely matte eyeshadows, and our Trios are a single palette containing 3 complementary colours to create a full eye look
Why It Works
Shimmery eyeshadow formulas can often migrate into fine lines around older eyes and look 'messy'. Instead, our matte formula glides over fine lines to create a defined eyeshadow look with a strong colour payoff
How to Use It
Take a Eyeshadow Blending Brush and sweep the lightest colour from the palette over your whole lid. Then, using a windscreen wiper motion, define your socket line using the medium shade. Finally, add a little of the darkest shade into your outer corners
What It Is
Sheer Brilliance Lid Colour is a flattering pop of light which, when applied to the centre of the eyes, makes them sparkle
Why It Works
This light sheen comes in 3 flattering colours which add intrigue to your eye makeup without any garish glitter
How to Use It
Pop a few dots of the Lid Colour into the centre of your eyelids using the wand applicator. Use your fingertips to gently blend it in
5. Mascara
What It Is
Lithe Lash Mascara is a mascara which adds definition, colour and length to lashes without 'volumising' and creating clumps
Why It Works
Our mascara wand has fine, feathery bristles which leaves lashes feeling soft and accentuated, rather than chunky
How to Use It
Gently sweep Lithe Lash onto your top lashes and leave the first coat to dry. For more length, add a second coat, and open up your eyes with a coat on your bottom lashes too