I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin.
As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn’t end up looking messy. So I’ve put together some hints and tips about the makeup to choose and how to apply it.
At LFF, we have a strong pro-age philosophy – we want you to look fabulous whatever age you are without worrying too much about the odd wrinkle or grey hair. We only use age-appropriate women in our photographs and videos (over 50) and our aim is to celebrate the beauty in older faces. I have been overwhelmed and delighted by the response we have had to our tutorials and makeup since we launched in 2013. This testimonial is typical of very many:
Feels Like A New Me!
"I have just received my products and I feel fantastic! The makeup lasts all day, no need for any touch ups, it's easy to apply and looks so great. The tutorials are so valuable too and really help. I have always taken good care of my skin and now at 62, I wanted makeup that looked good for someone my age, natural, without the feeling of heaviness. I am so pleased I found these products and look forward to receiving my next order."
I hope this beauty guide will give you lots of inspiration and the con dence to try new products and ways to apply makeup. You can also find lots of great makeup tutorials specifcally for older women on our YouTube channel.