Eye Makeup Tips For Older Women

As we age, the way we apply eye makeup needs to evolve. Many common techniques we used to use can inadvertently make our eyes appear smaller or emphasize fine lines. In this guide, we’ll explore how to avoid these common eye makeup mistakes and share tips to create a fresh, flattering look that opens up your eyes and brings out your best features...

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Tip 1: Eye Prime

Tip 1: Eye Prime

Start with an eye primer to ensure your eye makeup lasts all day. Our Smooth Out Eye Prime creates a flawless base, smoothing fine lines and concealing veins or pigmentation, so your eyeshadow applies seamlessly


Tip 2: Brow Bone Highlight

For a flattering lift, use a matte eyeshadow to highlight your brow bone. Shimmery or sparkly shades can emphasize fine lines, so opt for our No Shimmer Eye Shades which are all matte. Shades like Cream or Caramel Pink are perfect for brightening your brow bone or inner corner

Tip 2: Brow Bone Highlight

For a flattering lift, use a matte eyeshadow to highlight your brow bone. Shimmery or sparkly shades can emphasize fine lines, so opt for our No Shimmer Eye Shades which are all matte. Shades like Cream or Caramel Pink are perfect for brightening your brow bone or inner corner


Tip 3: Eye Shadow

Tip 3: Eye Shadow

Instead of covering your lid with a dark shade, opt for a light colour on the lid, a medium shade in the crease, and a darker shade along the lash line. Our No Shimmer Eye Shadow Trios are specially designed for mature eyes, with three perfectly coordinated shades to create depth and dimension


Tip 4: Sheen, Not Sparkle

Sparkly eyeshadows can highlight fine lines, so choose a cream shadow with a subtle sheen instead. Our Sheer Brilliance Lid Colours and Creamy Eyeshadow Sticks offer a soft, luminous finish without glitter. Apply them to the centre of your lid or inner corner to brighten your eyes and make them appear larger

Tip 4: Sheen, Not Sparkle

Sparkly eyeshadows can highlight fine lines, so choose a cream shadow with a subtle sheen instead. Our Sheer Brilliance Lid Colours and Creamy Eyeshadow Sticks offer a soft, luminous finish without glitter. Apply them to the centre of your lid or inner corner to brighten your eyes and make them appear larger


Tip 5: Eyeliner

Tip 5: Eyeliner

For a more open-eyed look, apply eyeliner only to the outer edges of your eyes. Start at the centre of your upper and lower lash lines and draw a thin line outward toward the corners. Avoid lining your waterline, as this can make your eyes look smaller


Tip 6: Mascara

To avoid clumpy lashes, apply mascara sparingly. Our Lithe Lash Mascara is perfect for achieving thicker, defined lashes without clumps, thanks to its filament-free formula. Apply one coat, let it dry, and then add a second coat if you want extra volume

8. Mascara

To avoid clumpy lashes, apply mascara sparingly. Our Lithe Lash Mascara is perfect for achieving thicker, defined lashes without clumps, thanks to its filament-free formula. Apply one coat, let it dry, and then add a second coat if you want extra volume


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