Makeup Magic:
Makeup Rules Made to be Broken

In October's Makeup Magic Monday, Tricia and Sally debunk some beauty myths that have long been impressed on older women (for no good reason!) Whether new 'rules' we acquire as we age, or 'dos and don'ts' we've been told since our younger days, Sally and Tricia remind us that makeup is an art form and encourage us to experiment instead. Read on to rethink 11 classic makeup rules which were just made to be broken...


Myth 1: Women with Blue Eyes Shouldn't Wear Blue Eyeshadow

Myth 1: Women with Blue Eyes Shouldn't Wear Blue Eyeshadow

  • Our Eye Shades are very gentle, so although women with blue eyes perhaps shouldn't wear the shimmery, icy blue shades of the nineties, they might still experiment with our softer blue shades like Bluebell, Pewter and Midnight Blue (even if warm toned!)
  • Pay attention to the different shades you see in your eyes, the colour clothing you are wearing and your hair colour, and try to get a feel of which blue colours might suit you

Myth 2: You Shouldn't Wear Mascara or Eyeliner on Your Lower Lashes

Myth 2: You Shouldn't Wear Mascara or Eyeliner on Your Lower Lashes

  • Actually, particularly if you have sparse bottom lashes, applying a little eyeliner and mascara to your lower lash line can fill in those gaps and open up the eyes
  • You should only apply your mascara or liner to the outer corners of your bottom lashes to ensure you don't make your eyes look smaller
  • You could try a mid tone like our Taupe Eye Shade to line the lower lashes if you want to opt for a more subtle look

Myth 3: Women with Fair Lashes Shouldn't Wear Black Mascara 

Myth 3: Women with Fair Lashes Shouldn't Wear Black Mascara 

  • Our makeup artist Sally has fair lashes herself, and works with a lot of ladies who are also fairer. She says that she almost always opts for black mascara because it gives more definition and makes eyes stand out more than brown 
  • The exception to this would be women who are very fair and have nearly white lashes
  • If you wear glasses, definitely give black mascara a try as this can help your eyes to pop despite their being behind the glass

Myth 4: You Should Draw Attention to Your Eyes or Your Lips, but Not Both

Myth 4: You Should Draw Attention to Your Eyes or Your Lips, but Not Both

  • Balance and structure are key to flattering older faces
  • For mature women, doing a smokey or strong eye look and opting for a nude or very light lip can make them look unbalanced
  • Instead compliment a strong eye look with a bold lip to frame your face

Myth 5: After You Reach a Certain Age You Musn't Wear Bright or Strong Lipstick

Myth 5: After You Reach a Certain Age You Musn't Wear Bright or Strong Lipstick

  • This rule is absolutely not true
  • Bright, bold, pigmented lip colours bring life to older faces
  • If you are transitioning to brighter colours and feel daunted by the way you look in the mirror, try standing back from it at arms length so that you can take in your overall look rather than focusing on your lips

Myth 6: Red Heads Can't Wear Red Lipstick

Myth 6: Red Heads Can't Wear Red Lipstick

  • There is a red lipstick out there for everybody
  • Unlike with your eyeshadows, when selecting your lipstick shade you should absolutely adhere to your cool or warm undertone
  • If you feel that a pure red lipstick is too much at first, try toning it down by blotting it down to a stain or adding a clear gloss on the top

Myth 7: Women Over 35 Shouldn't Wear Lipgloss

Myth 7: Women Over 35 Shouldn't Wear Lipgloss

  • Lipgloss on older women is actually very flattering
  • It can work wonders on 'plumping up' thinning lips by using tricks of the light
  • Apply gloss to the middle of your lips to bring the centre forward 

Myth 8: You Should Only Put Blusher on the Apples of Your Cheeks 

Myth 8: You Should Only Put Blusher on the Apples of Your Cheeks 

  • As we get older often the apples of our cheeks drop down slightly, so only applying blusher here isn't very flattering
  • Instead, use the placement of your blusher to give your face a lift
  • Smile, find the centre of your cheeks, and apply your blusher just above them. Then bring it up and towards your temples in a teardrop face to give a lifted illusion

Myth 9: Only Wear Bronzer in the Summer

Myth 9: Only Wear Bronzer in the Summer

  • This rule should only apply to shimmery bronzers
  • Our Enduring Summer Bronze is a pure matte formulation and the colour is also very subtle when it goes on 
  • Winter is the time when we are most likely to look a little pale and wan, so adding a sweep of colour to our faces with bronzer can actually elevate our look

Myth 10: You Must Wear Concealer That Is Lighter Than Your Skin

Myth 10: You Must Wear Concealer That Is Lighter Than Your Skin

  • When you are covering blemishes, a very light patch of concealer on the face can actually draw attention to them
  • Instead opt for a concealer shade which is fairly close to your foundation shade
  • When concealing the under eye area, you might go a little lighter, but be wary of creating 'white rings' around your undereyes

Myth 11: You Shouldn't Use Any Powder If You Have Fine Lines

Myth 11: You Shouldn't Use Any Powder If You Have Fine Lines

  • This completely depends on the type of powder you are using
  • Our Perfect Finish Translucent Powder is very finely milled so it glides over fine lines and blurs them 
  • You shouldn't use any heavier powders as they will gravitate into lines and wrinkles
  • Translucent powder is actually very important for older women to blur your face makeup together and make it look seamless

Watch More Makeup Tutorials for Older Women...

The Art of Camouflage

Hints, Tips & Techniques

Brows & Lips to Frame the Face