MONTHLY TOP SELLER
Congratulations to our top seller
May 2019 - Rachel Coleridge-Smith
Rachel placed 11 orders which was just over £526 of sales. Commendations must also go to Jan Harman for just over £400 of sales and Olwen Shaw with just over £385 of sales. All received a brush set in a brush roll.
Top Seller Reward
Rachel chose the skincare system for her £100 reward.
A few years ago my Mum, Beverley, Mother-in-Law, Helen, and I went to a MAC make up class full of heavy eye makeup and the skillful art of contouring. Being in my late 20s, I loved it whilst my Mum and Mother-in-Law, both in their 50s walked away feeling as though they’d learned nothing because the makeup was too heavy and didn’t suit them at all. And whilst I can apply makeup to their faces using those products and techniques, they both feel it’s too heavy and wanted to learn how to apply it themselves on a day-to-day basis.
Earlier this year my Mum discovered LFF through Facebook and suggested that I became a Partner, as I was looking for a part time job. Having undertaken the training with the incredible Caroline and Sally, I felt raring to go, excited to help people feel more confident in their abilities and the way they look and have had such incredible feedback from so many clients so far.
My favourite part of LFF parties is seeing people entering quietly, shy and sometimes cynical, and leaving looking, and most importantly, feeling beautiful. It’s great to see the reaction on their face when somebody has highlighted an issue they feel they have, such as fading eyebrows or rosacea, and I can highlight and apply the appropriate LFF products to overcome those problems. The level to which the products can solve problems is usually what makes the sale of the products.
When using the coloured fabrics to determine whether someone is more cool or warm, I find asking their friends around the table to help gets people involved and also helps me if I’m unsure! Also, as Sally suggested, I like to help each person at a party with one element of the make up, e.g. their foundation or concealer. Also, when it’s their eyes or blusher, for example, I like to make up one eye or cheek and then ask them to copy it, it’s like a template they can work off and they feel they’ve had some personal attention.
We welcome Pauline, Jilly and Helen, pictured with Margot and Sally.
SUMMER MAKEOVER CODE - MID JULY TO END OF AUGUST
As promised in our last newsletter, for those of you offering paid for makeovers/tutorials, we are pleased to have developed a 50% discount code for your customers post makeover product purchases to help promote makeovers during the summer so please email firstname.lastname@example.org for the code details!
Do remember if you are offering paid for makeovers/tutorials that you will need a beauty therapist insurance, such as that offered by Towergate Insurance - see here.
SALLY'S SNIPPETS - TOP TIPS
Makeup for Glasses Wearers
LATE SUMMER GET TOGETHER
We are putting together plans for a little soiree very early in September as Tricia is away next week until end of August and we expect many of you have holiday plans for July and August too! Caroline will send a date through shortly and we hope you’ll be able to join us for a drink and catch up on the rooftop bar at 601 Queens Road(next to the office in Wimbledon).
HOW DIGITAL MARKETING AND OFFER CODES WORK
As there has been some feedback received from Friends about emails and offer codes we thought it worth a quick overview on digital marketing, how it works, and the rationale behind it.
Sending out emails with offers is a vital part of every online business, both in growing the database to increase awareness and to encourage purchases, and offer codes generally do drive sales.
With today’s clever technology we are able to segment our database and view the information by different customer and prospect groups - this is known as ‘the customer lifecycle’ - we use tools (algorithms) to make predictions. This means we can send different messages and different offers to different groups to promote a variety of outcomes. Generally the segmentation we use is:
So you can see from the customer lifecycle that not everyone on our database will receive all offer emails.
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