Few women who come along to my makeovers have ever heard of primers. Yet when I was planning products for the LFF range I knew it was essential we create the best primer for mature skin. In fact, so essential, we made three of them.
One of the problems we face as we age is that foundations, eye makeup and lipstick no longer stay put as they once did. This phenomenon is caused by the fact that our skin is no longer as smooth as it once was. It's also a lot drier - so makeup tens to be absorbed into the skin.
As I aged I started to notice that a few hours after I had applied makeup to my face, it would look as though I had no makeup on. My eyeshadows also tended to migrate into the creases and crepey areas on my eyelids and as for my lipstick - ugh! What a nightmare! Whenever I applied a darker lipstick, the edges would become blurred as the colour 'bled' into the fine lines around my mouth.
This is why it's so important that those of us with mature skin use a good primer.
The Face Prime feels like silk on the skin and smoothes out any fine lines or open pores, ensuring that your makeup lasts for hours.
The Eye Prime covers eyelid discolouration and stops your eye makeup going 'walkabout' so that it stays neat and mess-free.
The Lip Prime stops that annoying 'bleeding' of your lipstick colour so that it looks sharper and neater.