"Tricia is one of the UK's experts in beauty for older women" - British Beauty Blogger

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The 8 Golden Rules of Makeup for Older Women


fag ash LilI started Look Fabulous Forever in 2013 because I was frustrated by how hard it was to find makeup that worked on my 65 year old face. Since then I have been surprised and gratified to find that there are many many older women like me (all over the world) who still want to look fabulous and also want to know how best to achieve great looking makeup. So here are my “golden rules” for using makeup to ensure that you look more like Julie Julie waltersWalters (below) than "Fag-Ash Lil"!

1. The condition of your skin will determine whether your makeup looks good or not. When you are younger you may be able to get away with a laissez-faire attitude to cleansing, exfoliating and nourishing your skin. Not so after the age of 55! Every second you spend caring for your skin will repay you a hundredfold. Cleanse and moisturise night and morning. Use gentle exfoliants every two to three days, eat lots of fresh vegetables and drink plenty of water to ensure hydration. I probably don't need to add stay out of the sun and use a moisturiser with a good level of SPF.

2. Older facial skin is patchier, more uneven and more inclined to have age spots, broken veins and blemishes than younger skin. If you want to look instantly younger then do everything you can to even out the irregularities in skin tone. I chose our Base because it pulls off the very difficult trick of covering all the problem areas whilst looking light and fresh. It has become our best seller because it works so brilliantly on older skin!

3. Older faces are colourless. If you don’t believe me, look at our gallery of before and after photographs. The one thing that the “before” pictures have in common is a kind of bleached out effect.  Having evened the skin tone you now need to add shape and definition to bring out the eyes and add some ‘pops’ of colour. Best ways to do this are to add a pinky-toned blusher and and a lipstick that complements your skin tone.

4. Think of older faces as having a surface rather like blotting paper. Firstly it’s more absorbent than younger skin and thirstier (so makeup disappears after a few hours) and secondly its bumpier and much less smooth. If you try and draw a line on blotting paper it becomes blurry and fuzzy. That’s why lipstick feathers and bleeds at the edges of the lips and why it’s so hard to draw a clean eye line. The solution is to use face, eye and lip primers. They will stop all of these problems - keeping your makeup in place for hours and creating a better surface onto which you can apply your makeup. Lines stay crisp and sharp.

5. Many women tell me they have drawers full of makeup they bought by mistake. The solution to this is to find out once and for all whether you have warm or cool toned skin. Our two videos will help and so will draping different colours round your neck under an unmade-up face. Hair and eye colour are not always the best guide - you are trying to determine if you have a blue or yellow undertone to the skin. I chose the colours for our lip, cheek and eye makeup so that they would complement each other depending on the undertone of your skin. Again - look at our guide called Choosing Colours.

6. Older eyebrows are either thin, faded and virtually non-existent or wild, wiry, bushy and shapeless. If they are over-plucked then you need something light and subtle to restore shape and colour. I came up with the idea for our Brow Shape for my sister-in-law who had lost her eyebrows completely through illness (not chemo). It has a very fine brush and you apply the liquid paint as if creating individual brow hairs. Its ingenious (she said modestly) and now many women swear by it. If your brows are growing in wild and wonderful ways, then have them professionally shaped and groom them with a spiral brush and fill any gaps with the Brow Shape.

7. Put some shape and interest back into your face with a highlighter. Older faces are heavier at the bottom than younger ones. The jawline becomes jowly and loses it’s clean edge. The best way to combat this is to draw attention back up to the eye area as most people will be looking  you “in the eye”. Use a highlighter pen on the top of the cheekbones and on the brow bone to instantly brighten the face and make your eye makeup look better. I also use my highlighter pen as a lightweight under eye concealer if I look a bit tired and I also put a thin strip around my lips so that my lipstick looks prettier.

8. Ageing brings lots of changes to the eye area. The inner corners can become blue as the skin thins. Combat this with a creamy concealer which is best applied with a short stiff brush with which to push the product into the corners. The skin on the eyelid can become quite loose and descend over the eyelid but there is so much you can do to improve the look of the eyes with the right eye makeup. Remember that dark colours makes things recede and light colours bring everything forward - so put light colours like our Silver Mist Lid Colour onto the eyelids and use matte eye shadows to create socket lines. We have 5 videos showing you different eye makeup techniques whether you are over 50, 60 or 70 and whether you wear glasses or have hooded eyes.

And my final golden rule is - there are no rules! I think we have earned the right to do what we want when we are older - don't want to wear makeup? That’s fine with me! However I also know from all the emails I have received that there are lots of you who really appreciate a bit of help and guidance. The very best part of this whole adventure is when we get testimonials from grateful customers. So I am going to give the last word to Julie in West Yorkshire:

I have spent quite a lot of money recently on many of your products and I am really delighted with all of them. The face Primer, well, what can I say, it is the softest most delightful primer I have ever used and you can feel it's doing its job. The Foundation also is wonderful, as are all the items I have bought. This is well worth an investment, I am 62 years old and I hadn't updated my make up for years, I am so glad I have. Thank you Look Fabulous Forever, my confidence has tripled since I found you and your very helpful You Tube videos.”

Try The Look Fabulous Forever Makeup! You'll Love It

  • We're updating our product packaging so it's easier to use and looks even more fabulous. But don't worry, our products are still the same great formulation you're used to using, only in more beautiful packaging.

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  • We're updating our product packaging so it's easier to use and looks even more fabulous. But don't worry, our products are still the same great formulation you're used to using, only in more beautiful packaging.

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  • Fabulous Light adds luminosity and shape to your face. Apply over the Fabulous Base in an arc going from the brow bone then around and onto the top of the cheek bones. It can also be used as a lightweight concealer under the eye.

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So, what do you think ?


  • Looking Fab Over Fifty – Healthy Family November 21, 2017 at 02:43

    […] professionals believe that trying the latest advancements in lighter, luminous products could have older women looking even better. Here are some tips for getting the most of your make up for older […]

  • Regina Jackson October 25, 2017 at 02:17

    would like to try

  • Joy Eccleston October 3, 2017 at 22:45

    Just another expensive collection of products to make us pensioners think we can look 'fabulous '. We can't. We are not 21. So please, not all of us are that gullible!

    • Tricia Nugent November 30, 2017 at 11:47

      How sad you feel this way ..tut

    • triciacusden October 3, 2017 at 23:51

      Hi Joy
      If you read all the comments on all the blogs you'll see that yours is the only negative, cynical comment. Not because I haven't published them but because there are none! Can I direct you to all the reviews and our testimonials for all the wonderful and uplifting comments from our many thousands of very happy, fabulous customers? I have never been interested in trying to look 21 again - nor is this our promise. We just say quite simply that with some beautiful makeup formulated to take account of the changes that happen to our faces as we age, we can all look better and feel better about themselves. TRiciax

  • Amy baker August 6, 2017 at 10:05

    Love site..
    I'm 50! Need help.ha haaa!

  • carol June 11, 2017 at 04:24

    I am 71 I have never worn a lot of make up just some powder and lipstick if we are going out somewhere special, I do have foundation but it never seems to look right when I do put it on. I do not know what skin tone I am. I used to have lovely english skin, but living in Australia and not taking proper care has left me with many wrinkles, can you please advise me what I should use. Thanks Carol

    • Margie June 14, 2017 at 16:11

      I am 74 and would like to find a product that doesn't make me look like a made up doll. I am not into much makeup but find I need something to help me look alive. I have age spots and red small blotches. Help appreciated. Thank you.

      • triciacusden June 15, 2017 at 23:59

        Hi Margie
        This is just the subtle look we advocate at LFF! Do have a look at some of our videos - they will show you how to bring your face to life with makeup. Look at our makeover gallery too - lots of inspirational 'before' and 'after' photos of REAL older women, just like you! Triciax

  • Sue Ward March 18, 2017 at 23:04

    I am 65 and would love to try your make up range but find the price prohibitive when only on a state pension. I wish it was cheaper.

  • Samantha Johnson March 17, 2017 at 20:12

    I'm 50 in the summer and just want to look my best. I've played with bronzer but not sure if it's me. I love mascara and think that my eyes are my best feature ( blue). I don't want to spend ages applying makeup. What is your best advice please??
    Ps my skin is uneven with wrinkles. I usuallly wear no 7 makeup and whatever moisturiser is on offer at the supermarket. I am prone to outbreaks of exclamation wh n Im stressed.....I'm a mum and a nurse

  • Just Donuts March 7, 2017 at 00:26

    Amazing blog full of useful information!


  • Paula Drew February 28, 2017 at 05:54

    Hi over the last few years I have noticed my skin becoming more different I've noticed lately I may be using wrong products as my make up always looks dark rather than natural I've watched all 3 videos and would be interested in all 3 I would just need information on correct skin tone

    • triciacusden February 28, 2017 at 14:16

      Contact us on info@lookfabulousforever.com Paula and we will help you - we have samples of our BASE. Tricia X

      • Geraldine March 17, 2017 at 01:54

        Would like to sample your makeup. I really do not know what I am looking at in the store. Would like to find makeup for my age. I am 65. Can you help me?

  • Nat January 11, 2017 at 23:18

    Great stuff but do you have anything for women with dark skin. I'm not a big wearer of make-up and wish I could get a make-over to demonstrate how it's done.

  • Kelly Gipson December 30, 2016 at 15:53

    I am so intrigued but money is a little tight at the moment as we are cleaning up credit issues right now. I wish you had samples to get me started.

    • triciacusden December 30, 2016 at 18:59

      Hi Kerry
      WE do have some samples of the Base for you to try - visit the website and you'll see them of you scroll down the home page.Triciax

  • Linda December 19, 2016 at 09:57

    Hi Tricia, I have just come across your website whilst researching tips for eye make-up. I suffer occasionally with blepharitis, so have been using as chemical free and as little product as possible. My son is getting married next month so thought to be a bit more adventurous color wise (currently using just a nude shade although I hate to actually look 'made-up'). Would you say your products would be ok?. Thanks

  • Jakki Wain November 19, 2016 at 17:27

    Hi, just come across your website and very much like what I've seen so far. For someone who wears very little makeup, applied with no technique, and not sure what suits me, I will be looking through it more thoroughly. However, can you advise where I should start, it all seems a little daunting when I don't even know if I am cool tone or warm tone! Where would you recommend I start please? Thanks

    • triciacusden November 19, 2016 at 22:59

      Hi Jakki
      I will email you to make some suggestions. Tricia

  • Rosalyn knopf September 15, 2016 at 01:49

    These products look great. So how do we buy them? Do you sell them in stores?

    • triciacusden September 15, 2016 at 09:01

      Hi Rosalyn
      We sell online only but we ship worldwide so we can post them to you anywhere you love.
      Best wishes

  • Linda henshaw September 10, 2016 at 17:10

    I fancy the face primer and eye primer but I have menu allergies. Are they any good?

    • triciacusden September 10, 2016 at 17:40

      Hi Linda
      The Fabulous Face and Eye are two of our fastest selling products because they work so well to 'hold' your face and eye makeup in place for hours. they also improve the appearance of anything you apply on top - your foundation and eye shadows etc. I have no idea if you will have a reaction unless you know specifically what you are sensitive to. We have a no quibble returns policy - even if you have tried it. Hope that helps! Triciax

  • Aline September 8, 2016 at 00:58

    Looks great...video excellent just what I needed....but can't afford the products ,

  • Anne Wallace September 7, 2016 at 18:23

    Hi Tricia,
    Could you recommend a long lasting lipstick and love your video

    • triciacusden September 7, 2016 at 19:12

      Hi Anne
      Application often determines if a lipstick lasts well as well as the lipstick formulation. Our lipsticks are richly pigmented and a creamy formula so I find they last well. I apply our Fabulous Lip Prime first to the outer edges of my lips and rub it in with my finger. I also allow it to dry and absorb properly. Then I apply the first coat of lipstick and rub this into my lips as a 'stain'. Then I apply another coat, blot and apply a top coat. A bit of a palaver but its the best way I know how to get my lippie looking great and lasting well. Hope that helps. Triciax

  • Mary McMahon September 7, 2016 at 16:41

    For the first time, someone is giving attention to make up needs of women over 50. I'm 60 and love your products. I bet I could sell them for you in the US. Congrats on a stellar job!

    • triciacusden September 7, 2016 at 16:59

      Hi Mary
      We are already selling a lot of our makeup to wonderful customers in The States via the internet. Like you, they love our approach and the fact that we are talking the right beauty language to older women at last! Triciax

  • Rona April 9, 2015 at 22:12

    I just purchased The Base which arrived just in time for my vacation...it was perfect! I have bought so many foundations over the years and non have been quite the right color. With Tricia's help I got the right color first time here AND it does just what it says it will. When I got back off vacation my eye prime, brow shaper and eye colors had arrived. Again totally perfect! So happy to have found this company, I will be coming back for sure!

    • Tricia April 10, 2015 at 14:46

      Thank you Rona. So happy I was able to help when you sent me some photographs. Comments like yours help me to believe that we are on the right track!

  • Carol Hudsob April 5, 2015 at 10:25

    Brilliant, will come back to this blog later for a more thorough read

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