What Older Women Don't Know About Makeup

Some time ago I did a makeover at a style and makeup party hosted by my friend Barbara Crisp, a style consultant.

 

 

As ever it was a really enjoyable morning and the women who came along watched avidly as I performed the usual transformation on a volunteer 'model'. Afterwards they were full of questions about which LFF products would help them to look equally fabulous! It occurred to me that, even amongst a group of quite sophisticated women, there was still lots of confusion and ignorance about what makeup to wear and how best to apply it.

 

What Most Older Women Don't Know About Makeup:

 
  1. Primers are NOT like moisturisers! I was amazed that only two of the women at the party knew about primers. Older skin is like blotting paper - its super absorbent and dry and you can't draw a straight line on it without the line blurring and going fuzzy. That's why your makeup disappears, your lipstick goes fuzzy around the edges and your eye makeup ends up looking messy. The solution? Wear face, eye and lip primers on top of your moisturiser and your makeup will look smoother, neater and last for hours.
  2. Highlighters are useless as an under-eye concealer. A product like YSL Touche Eclat is used by younger women to brighten their faces on the morning after the night before and it can work wonders. But it's hopeless used that way on an older face! That's why I wanted a rich creamy concealer which has sufficient pigmentation to properly conceal the eye bags (and age spots and assorted blemishes!)
  3. Highlighters are brilliant to add a touch of luminescence. Used correctly highlighters bring the whole face to life and make your eye makeup look loads better. So - apply it in an arc on top of the cheek and brow bones to make them look more prominent and catch the light. Our Instant Bright Highlight is a magic way to add shape and create a dewier and prettier finished effect. It also makes your eye makeup really 'pop'
  4. Blush doesn't go on the apples of the cheeks. This is a commonly held belief which may work on a younger face. However with age the apples of the cheeks have dropped - so place blush higher onto your actual cheekbones. Start directly under the centre of your eye and then pat in a creamy blusher in the shape of a croissant (!) If you use a powder blusher it will sit in the creases on your face - so a cream to powder formulation will look a lot prettier and can then be blended with a brush.
  5. Eyebrow Pencils make older brows look worse not better. Take a pencil and draw on your brows and you end up looking like a child's drawing of a face. I devised our ingenious Bring Back Brow Shape to allow women with very faded or non-existent brows to create something that looks like real individual hairs so that their eyebrows would look as natural as possible. I used it on about 4 or 5 different brows on Tuesday morning and they all looked so much better than the pencil that the women had been wearing.
  6. Red cheeks can be improved with colour correcting cream and a proper foundation. If you have bright red cheeks because of rosacea then cool it right down with a green Colour Balance Neutraliser. Then apply a proper covering foundation. Our Continuous Cover Foundation is designed to cover a multitude of sins effortlessly.
  7. Black Eyeliners are unforgiving on an older eye. Young eyes look fabulous with a perfect black line drawn around the eyes. Try to do that on a dry crepey eyelid and you will quickly realise that you look more witch than bewitching! But eyelashes look thicker with a line drawn above them - so what to do? Just take a fine wedge brush and a matte eye shadow (I am currently using our No Shimmer Eye Shade in Aubergine) and push the shadow into the base of the lashes. You can use a Q tip to slightly soften the effect. If you have applied an eye primer this will stay put for hours.
 

Do you have any questions you want to ask me about your makeup dilemmas? Leave your comments here and I will do my best to answer you!

Your Makeup Essentials
  1. No Shimmer Eye Shade
    96%
    No Shimmer Eye Shade Cappuccino
     
    £16.00
  2. Colour Balance Neutraliser
    89%
    Colour Balance Neutraliser Green
     
    £21.00
  3. Continuous Cover Foundation
    95%
    Continuous Cover Foundation 02
     
    £28.00
  4. Instant Bright Highlight
    95%
    Instant Bright Highlight
    £21.00

 

1. Start Your Preparation About 3-4 Weeks Ahead of the Event

1. Start Your Preparation About 3-4 Weeks Ahead of the Event

This means that if you start a skincare regime now your face will look loads better by December 25th. Think in terms of removing the dead skin cells and plumping the tissues. Bring some lovely new fresh skin cells to the surface with some gentle exfoliation using a flannel. Then deep cleanse and apply a very hydrating moisturiser. Do this two to three times a week for 4 weeks and your skin will be glowing, smooth and a perfect canvas for your makeup.

2. Plan What You'll Wear On Your Face As Well As Your Body

2. Plan What You'll Wear On Your Face As Well As Your Body

By which I mean not just digging out that old red lippie from the dark recesses of your makeup bag and hoping for the best! Your first thought when you received that special invitation was most likely "what shall I wear?" Meaning what clothes will look most appropriate for this occasion. Very few will give as much consideration to the makeup which will best complete their outfit! Why not try a Plum Lipstick for a change, or plan ahead by learning how to create a smokey, defined eye look. 

By which I mean not just digging out that old red lippie from the dark recesses of your makeup bag and hoping for the best! Your first thought when you received that special invitation was most likely "what shall I wear?" Meaning what clothes will look most appropriate for this occasion. Very few will give as much consideration to the makeup which will best complete their outfit! Why not try a Plum Lipstick for a change, or plan ahead by learning how to create a smokey, defined eye look. 

3. Don't Be Afraid to Try Something New, but Practice Beforehand

3. Don't Be Afraid to Try Something New, but Practice Beforehand

I really enjoy experimenting with different looks with my makeup and I seem to learn something new every week. Eye makeup is probably the easiest to play around with. Try 3 different shades of the same colour - say grey or brown or maybe green. For instance apply No Shimmer Eye Shade in Cocoa on the lash line, Cream on the lids and Taupe for the socket line. Blend really well with a clean Shadow Blending Brush 7.

4. Decide Once and For All If You are Cool or Warm Toned

4. Decide Once and For All If You are Cool or Warm Toned

warm

That way you will never choose a bad lip colour again! Remember that warm toned people have a yellow undertone to their skin - so you need to look for nude/orange/coral/browny-orange/orangey-red colours and you will look gorgeous. If you are cool toned the blue undertone of your skin will mean that pale pink/plummy pink/berry reds and strong vibrant pinks will look amazing on you. To find out which undertone you have, you can take our Colour Quiz here

5. Don't Go for Gold & Glitter, but Add Shine & Shimmer

5. Don't Go for Gold & Glitter, but Add Shine & Shimmer

The best way is to use a Highlighter on the top of the cheekbones and brow bones. This will catch the light and look very pretty. Our Sheer Brilliance Lid Colours in Silver Mist and Soft Moss applied to the eyelids will add shimmer in the most flattering way. A dab of Gorgeous Gloss Lip Shine on top of your lipstick will make lips look plumper and more luscious - but don't be tempted to load it on.

6. Don't Rush Getting Ready

6. Don't Rush Getting Ready

The worst possible way to prepare for a special party is to have a nice hot shower in which you wash your hair, followed by a blast of heat from the hairdryer. Then, as time is running out, you try to slap on your makeup! Is it any wonder that your hot flushed skin doesn't look so great! So - leave lots of time and allow your face to dry out from all that steam and cool down properly and then apply your makeup

7. You CAN Stay Looking Good Despite Heat, Alcohol Flushing and Wild Dancing

7. You CAN Stay Looking Good Despite Heat, Alcohol Flushing and Wild Dancing

How? The most important part of your makeup routine - applying face, eye and lip primers. These wonderful products will keep your makeup in place despite extremes of conditions. A recent email from a customer said that her LFF makeup had performed brilliantly during her daughter's wedding in the heat of Dubai. I think that's a pretty good recommendation!

I hope you get lots of invitations over the coming festive season. I have a couple of special occasions to look forward to, so I have lots of planning and preparing to do but whatever I wear, I know that with my LFF makeup on I will look as fabulous as I possibly can!

Tricia x 

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