A few weeks ago I sat in front of my computer and using the screen as a mirror I filmed myself applying my eye makeup. I posted the resulting video onto Facebook and within 5 days it had had 110,000 views!
I was absolutely gobsmacked because I hadn't realised how keen older women were for help and advice with their eye makeup.
The reason is not that difficult to understand because it IS particularly challenging to apply eye makeup for older women. Why? Read on. I'll explain why it's so different applying eye makeup to mature skin, and then give you some guidelines to help...
The LFF Guide to Eye Makeup for Older Women
Dry and 'Crepey' Looking Eyelids
The skin on our eyelids becomes thinner and may also become loose and stretchy as we age. What I do is...
Eyebrows and Eyelashes
My brows are really quite alarming these days! The individual hairs are variously white or overlong and hooked in shape or they are very short and stick straight out instead of lying flat! So I...
We have a very popular video on this subject. Do please watch this if you have hooded eyes!
- Apply Instant Bright Highlight, our highlighter, to the brow bone
- Apply No Shimmer Eye Shade in Cream, or Sheer Brilliance Lid Colour in Silver Mist or Soft Moss to the eyelid
- Then apply either Taupe, Cocoa, Aubergine or Forest Eye Shade in an arc of colour (following the shape of the brow) where the socket line should be
Messy Eye Makeup
Makeup just doesn't stay put on an older face. The reason is that the skin is drier than it once was, so products get absorbed into the skin...
However attached you may be to your black eye liner I would say it might be time to re-appraise whether this still suits you!
And how long does all this take? If I am totally honest I would say it takes me about 10 minutes to apply my makeup really professionally, and around 15 minutes if I am doing a makeover on another person.
But I also say that is the best 10 minutes you will spend on your appearance!
Why? Because all day people will tend to be looking at your eyes when they are talking to you. Older faces lack something called 'luminance of contrast', so by adding definition to the eye area (and restoring that lost contrast) with some carefully applied and beautiful colour, you also bring the whole face to life!
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