"Tricia is one of the UK's experts in beauty for older women" - British Beauty Blogger


Everyday Ageism


Twiggy Before and AfterFrom time to time I find myself referring in these blogs to the fact that we live in an ageist society. I feel that this is a given without actually giving much thought to what is meant by that phrase and anyway is it actually true? After all at the age of 65, I decided to start a new business and needed to persuade various people that I was serious. I was also looking for their backing and support. At no point did anyone challenge what I was doing based on my age. In fact I often felt that my age was a positive advantage because people could tell that I knew what I was talking about! Who better to come up with a range of makeup specifically formulated for older faces, eyes and lips than the person who looked in the mirror every day and saw that older face reflected back?

However, the very fact of needing to launch a beauty business that spoke to our generation in a different language was absolute evidence of the deeply ingrained ageism of the whole Beauty Hallcosmetics industry. Look around any beauty hall and ask yourself (if you are over 55 years of age) where do I see anything here which reflects who I am? For a start the people serving you will be well under 40 and are likely to be made up in a way that is quite intimidating. Thick dark 'scouse' brows, heavy eye makeup probably enhanced with thick false eyelashes topped by solid black eyeliners which flick up at the end. Then look at any advertising material on display. Are there any featuring a mature skin even on the counters of brands who apparently target the older demographic?  It's as if women over 40 have been wiped out in some kind of plague.

July-cover-subs-2Now look for inspiration in women's magazines for your beauty and fashion needs. Most will feature very young models and those that acknowledge that their target audience is the older demographic will only show celebrities on their front covers from an extremely narrow band of 'bankers' - women we all love and admire like Twiggy, Helen Mirren, Lorraine Kelly and Joanna Lumley (see left) - and all of their images will be routinely photoshopped to remove any signs of ageing (see images of Twiggy above in an Olay ad and how she is in real life). Do they think we are blind or stupid? These 'celebs' are in films and on TV so we know they haven't got the perfectly flawless, unwrinkled skin of their magazine cover shots or skin care ads.

Inside the magazines this 'everyday ageism' is rife. The fashion spreads In magazines like Good Housekeeping and Woman & Home invariably feature much younger models than the average age of their readership. The way they get round the 'problem' is to show real women in story-led pieces which have a broader range of sizes, shapes and age profiles. I have been in these profiles myself and can attest to the fact that they usually insist on styling you in a particular way to conform to the younger look they have in mind, Rarely are the results very flattering nor do they feature clothes or (especially) shoes that I would actually wear from choice or go out and buy!

At LFF we are often approached by clothing lines whose target market is older women. Their marketing people send us really nice emails saying 'we love your website and as you are obviously appealing to the same group of women as us - let's promote our products jointly.' Then we go onto their website and see the (often ghastly) clothes routinely being shown on twenty-something models. Anna (our Communications Director) and I often wonder if they have actually looked at what we are doing with Look Fabulous Forever! Whether they have seen that we only use real older women to show all our makeup in the Gallery and in our videos. Whether they have read some of my blogs and understood that we are positive about the ageing process and celebrate faces with evidence of ageing. When we actually come across brands like Hope Fashion and White Hot Hair who really do think like us, it's such a refreshing relief!

Other bugbears for my "Everyday Ageism' file? The television and film industries. I really resent the fact that older women like Anna Ford (see right), Moira Stewart, Kate Adie, Sue McGregor and Joan Anna FordBakewell either disappear completely from our screens or are only allowed slots on the radio where they continue to show their supreme professionalism. Meanwhile John Humphreys and David Dimbleby who are both well into their 70's and very craggy, are still regularly fronting prime time shows like Mastermind and Question Time.  The film industry is also notorious for the 'anti-ageing' pressure it exerts on everyone, but especially female film stars to stay looking as young as possible, often with quite bizarre consequences.

Why does any of this matter to you or I? Well actually it's of profound importance. We are all living much longer and more active lives. If society doesn't catch up with this fact and start to re-evaluate what ageing means, we will just feel invisible, irrelevant and side-lined for much longer. The other crucial thing is that in societies which value and honour older people, those older folk live longer, happier, and more engaged lives because they are considered to be worthy of inclusion and respect. That's the kind of society I want to live in! So here at LFF we will keep plugging away and showing a different (older and wiser) face to the world and saying loud and clear this is how we older women look - and it's fabulous!

What evidence do you have that we live in an ageist society? What are your bugbears? As always I welcome your comments and I always read them all!

So, what do you think ?


  • Trish chedgzoy September 18, 2017 at 16:42

    YES,YES, at last we are realising that older women look beautiful in all our different shapes and sizes. I've felt very inspired by the street scenes of older women looking fabulous, chic and so very individual. What a lovely collection of ladies, they all look so comfortable in their own skin. FAB!!!!

  • Betty S. October 30, 2016 at 13:49

    I am so glad I found your website! I thoroughly enjoy your blog and photographs of everyday women in my age group.

    I totally agree with all the comments regarding "everyday ageism". I, too, have often felt invisible because of my age and the fact that my opinions don't matter as much and the lack of respect from some people. I am 67 years old and still working every day. My female coworkers are, at least, 20 years younger than I so I have heard many remarks on ageism even though I am always at work, early, doing my job.

    It's so refreshing to read your blog and realize there's other ladies that feel the same as I do.

    Thank you!

  • Embrace Your Face September 21, 2016 at 04:52

    We at Forsake the Fake and Embrace Your Face completely support what LFF stands for. There is a enormous need for our society to break the unrealistic expectations of beauty that are placed on older women, much of which stems from 'ageism'. LFF is a huge part of the solution and is who we aim to celebrate through our campaign. If we have more positive influences working to change expectations and believes we can make a hugely positive impact in people lives. Forsake the Fake and Embrace Your Face aims to raise awareness of the negative effects that unrealistic standards of beauty cause and celebrates natural beauty in middle-aged women. We love your work Tricia!!

    To find out more about how we're trying to make a change, head to https://www.facebook.com/embracethefacecampaign/

  • Betty September 8, 2016 at 04:13

    It would be lovely to see a line of clothing that older woman could wear and not feel as if they were dressing "too young!" I am 67 and only shop for tops that have at least 3/4 length sleeves and a collar of some type. Anything except large open necklines. Also, skirts at least mid-calf to maxi length. A nice tasteful black dress would be wonderful!! Ok, so I'm dreaming-- but it would be nice to wake up from the dream to see a new line of clothing !!!!

  • Di September 7, 2016 at 18:35

    Yes, I'd noticed the ageism you refer to in Good Housekeeping--though they'd deny it.
    Frankly when I look at some of these 'old blokes' that keep fronting TV programmes I think we older women are in far better shape.
    Years ago we were led to believe that men aged better !!! (probably said by other males suffering a mid life crisis). Not anymore. I see far more well dressed /smart/savvy older women these days than decent looking men. Sorry guys, but you've really got to pull your socks up if you want to compete!!

  • Karen Thompson September 4, 2016 at 15:38

    Brilliant blog, completely spot on and one of the reasons why I have also stopped buying magazines like those mentioned by yourself and other contributers. No one likes feeling patronised or taken for a fool.

  • Sonya September 3, 2016 at 00:51

    Hallelujah! Tricia, spot on. I thought I was the only woman in the universe to be irritated by these magazines showing great mature women on their covers, then young models inside. Earlier this year, for those reasons, cancelled subscription to GH and Woman&Home.

  • Pauline August 31, 2016 at 12:19

    I love your blogs. I am a grandmother of 5, retired from my profession where I had to dress very formally, I am at a loss as to how to dress well for everyday situations. I am inspired by your makeup (a birthday present and I will be ordering more) to review my whole appearance. Can you recommend companies or individuals to help with this?

  • Claire August 31, 2016 at 11:50

    I totally agree with the article. I used to subscribe to Woman and home magazine but each issue made me feel more cross. They feature lovely actresses who have been airbrushed to make them look twenty again. This actually made them look ridiculous sadly. My solution about two years ago, was to cancel my subscription and not buy a magazine again!!

  • Chris August 24, 2016 at 22:54

    I'm almost ashamed to say the 'real' picture of Twiggy cheered me up tremendously. I think I've been fooled too long with these enhanced images. I'm the same age and feel depressed sometimes about all these age spots etc.
    Unfortunately, just before I discovered LFF I'd invested in make-up from an expensive brand. I will definitely give LFF a go when. I've got over what I've spent.
    Tricia I love your videos and they have definitely helped me using the make-up I have.

    You are right, no-one of my own age sells make-up for these brands 'front of house'. The most recent trend has been for young men sporting Scouse eyebrows etc.

    I'm all for equality and they are always friendly and charming but really 'get real'.

    Well done you Tricia for this idea. You deserve to do well. Come down to the West Country some time.

  • Margaret Rice August 24, 2016 at 12:46

    Although we are all appreciative to be living long enough to get wrinkles, I find I do sometimes feel a bit deflated when I see a programme fronted by a young woman with seemingly perfect features talking about fashion and beauty because I feel they are not really including me as any beauty products which are applied to younger models will not behave the same on me as with fashion as my shape is not anything like the models used. Someone like Lulu is an inspiration as she is so comfortable with herself and dresses accordingly and although we cannot all be like her,hearing her talk about herself does make you realise you can be a little "outside the box" and still look good but we need guidance and suggestions relevant to all shapes and sizes and I really think that it a tv programme aimed at fashion for the older woman would be a huge success - there's Lulu, Twiggy, Joanna Lumley who would all be great contributors - and you could do the make up Tricia!!

  • Lynn August 24, 2016 at 01:18

    Excellent article. So enjoy reading your blog-you are real in the best way.

  • Maureen August 23, 2016 at 16:19

    What a good article on "ageism".
    How about sending this article to:
    Hearst publish many magazines etc and always want to know what women think on various subjects. I feel this would be good for them to see and know what we all think about not seeing reality when we read their magazines.

    Kind regards

  • Ann Schilling August 23, 2016 at 03:50

    Your words are so spot on. I have been fed up with "ageism" for a long , long time. I am 74, and get so tired of hearing of facial products to reduce wrinkles, or sagging, or whatever and they use photos of women who are in their 40's and 50's. I was attracted to your products because you really do cater to REAL older women.
    Thank you so much for your words of wisdom.

  • LeJean Sommerville August 23, 2016 at 00:00

    I particularly enjoyed your ageism article when I read it. I have found myself looking into the mirror and seeing those wisdom wrinkles around my mouth...also called laugh lines! I am 63, and have found myself somewhat distressed at those lines under and around my mouth. (I swear they weren't there 3 years ago! :)

    I have two thoughts: 1. Accept with Grace those wisdom lines upon my face and know it is Wonderful to be ageing with health & laughter! 2. I did do some research and found some products (i.e. LFF) that help my face look and feel more beautiful and for me to have more confidence!

    Thank You!

  • Brenda McPolin August 22, 2016 at 23:35

    Hi Tricia, I thoroughly enjoyed reading your latest blog and heartily agree with your sentiments. I work for a major retailer which sells a lot of the well known ( not the cheapest) cosmetics brands. The consultants are exactly how you describe. What I do find irritating though, is that when I go shopping with my 25 year old daughter and we stop at a cosmetics counter where it's possible to have a product trial, the consultant always spends much more time on my daughter than she does on me. Helen can always come away with her whole face done whereas I might only get my eyes done. They don't seem To realise that I am the one with more disposable income! Like you say, it's as if I'm invisible. That's why I'm so delighted to have found LFF. You've been a great help to me recently as I've been experimenting with different looks for my sons wedding. Many thanks.

  • Annie August 22, 2016 at 23:32

    Hooray my thoughts exactly .... Keep up the good work on behalf of all of us!

  • Jen Graham August 22, 2016 at 23:20

    I agree with you.... i no longer buy magazines & wear my "cloak of invisibility" daily.
    So frustrating.

  • Christina Brown Spieler August 22, 2016 at 23:14

    Thank you Tricia, I am so happy for your words, thank God you but the words out for people to understand, how we sill can move our world with all we have to give. Our beauty shows from the inside out. But we are proud to look beautiful in our age.

  • Pauline Reeves August 22, 2016 at 16:43

    I am so pleased that I have changed over to using your cosmetics. It is so hard to put into words the difference I have noticed in my complexion and overall charisma since using your products. The foundation and brush are absolute revelations, as my skin appears more natural and not so made-up. I have received comments on how well I look which is think is principally because I use your eye prime which has taken away the darkness from around my eyes before applying eye shadow and mascara.
    Without a shadow of doubt your cosmetics are fantastic so please carry on the good work.

  • Kevin Nolan August 22, 2016 at 16:01

    Hi Tricia, I couldn't agree more with your comments and it is refreshing to see so many people have commented on your latest blog. Even in the more mature brochures all the models at the most are only 25 it can be quite disheartening. I don't want to wear just navy and black trousers and skirts. I am a fairly new customer but have
    been delighted with the make up I have received and the packaging is lovely. Well done Tricia and keep up the
    good work, Jean

  • Gail Dill August 22, 2016 at 15:32

    Tricia, you look absolutely beautiful! I agree with your comments about ageism. However, on the other side of the coin, I get depressed when I see super model Christie Brinkley who at 62 years old doesn't look a day older that she did at 30. Not only does she have no wrinkles, but I'm sure she has no cellulite or flabby arms. While I know we should celebrate her beauty, it's frustrating when I compare how I look. I'm 66 years old, still work full time, & I'm told I look great, but still.

    • Caroline August 26, 2016 at 00:38

      Christie Brinkley does look wonderful for her age and she does take care of herself. However she has had a lot of plastic surgery in the last few years so don't be fooled by this. You can look up before and after pictures on the Internet. This is maybe the last frontier: getting people, especially women in the public eye, to admit they've had work done. Of course it's their own business but it really irks me when people are dishonest about it. No one, but no one, has tight skin like Christie has at her age without surgical intervention. I'm only in my 50s but I am so excited about Tricia's concept and her makeup line--it's been a long time coming....THANK YOU!

  • Ailsa August 22, 2016 at 14:57

    I couldn't agree more with your blog. . I'm just browsing some unsolicited catalogues for Autumn /Winter and I swear there's not a model over 30, or size 10. Many years ago I wrote and complained to the fashion editor of a national (Scottish) broadsheet about her weekly fashion page. My point was the models were all under 20 and the clothes were for that age group - who weren't actually the age group of the people reading the newspaper. Surely, I said, without being frumpy, you can angle the fashion advice to the 40 something and above ladies........show us how we can look good without being mutton dressed as lamb. Her reply: " it's always possible to adapt today's high fashion to suit your age". Well, maybe, I thought but why don't you show me how........that's what I need help with.

  • Muriel Montgomery August 22, 2016 at 14:51

    Thank you for your open and frank comments. I'm even more invisible than the average "mature" women featured! I'm 80 years old - clearly 20 to 30 years older! I'm still active and want to look and dress appropriately for my age but it is a challenge! I find your website informative and encouraging - please continue to offer us this valuable service. (Secretly, I wish your products were available in the US! It's difficult to purchase sight-unseen!)

  • Cindy W. August 22, 2016 at 14:11

    How refreshing!! I have reached the age where it seems I have become invisible to others. Seems like it just happened overnight. I will make sure that I remain a part of this world and be the best I can be,......regardless of my age. I am SO definitely not done yet!!! Thanks again, love your blogs, Tricia!

  • Lynda Hagon August 22, 2016 at 13:55

    Without doubt Trish, since I have discovered your make up brand and started to read your blogs, you have inspired me (one of many I am certain) to become proud of my appearance again. You have articulated so well all the things that I and certainly a massive percentage of us older and wiser baby boomers think. I am 69 years old, fit and active and don't want to be invisible and will not be. I have also stopped buying Good Housekeeping and Woman and Home.

  • Carole Holmes August 22, 2016 at 12:54

    Hi Tricia,
    I have to agree with everything you wrote in your blog about ageism. The 'photo-shopped' image of Twiggy in the Olay advert is just so not like her true image and surely must contravene the advertising code of conduct. Loved your description of the 'scouse' brow - I think it's such a harsh, unflattering shape - like hairy caterpillars crawling across the forehead. I'm 66 and a plus size so feel absolutely invisible to the fashion and make-up industry (apart from your products, of course!). However, I put my make-up every day and feel so much better when I look in the mirror. Thanks for your blog and the make-up lessons on YouTube - they are excellent.
    I shall now go and finish scraping wallpaper off the walls in preparation for re-decorating. Who said that old age was boring!!!

  • Jenny Acteson August 22, 2016 at 12:34

    I feel it is a blatant insult to Twiggy that her face has been photoshopped to this degree. It actually doesn't even look like her! More importantly what is the point? I am absolutely dismayed when I hear about very young girls having plastic surgery to their already beautiful faces, and ridiculous Photoshopping in magazines is a direct cause. Rant over. I am 65 and believe a happy face with all it's wrinkles is better than getting downhearted about ageing because that will make you look older. My motto: I am never again going to be as young as I am today.

  • ilona astill August 22, 2016 at 12:13

    i agree with you 100 per cent when women get to a certain age they become invisable to the fashion industry and any items of clothing become shapeless and baggy making women look more like men. at last women over a certain age might start to get things changed for the better. Keep up your good work we are all with you.

  • Wendy August 22, 2016 at 12:12

    Everyday ageism, how true. Oh the frustration recently, after an accident landed me in hospital, that people look at my birth date, along with yelling it out loudly so that everyone in the vicinity can hear and then immediately assumed my fitness level etc. All this in spite of the fact I am usually fitter than people half my age and keep going longer than my children.
    Does society really think you hit a certain age and undergo a personality change, give up exercise and live in shapeless clothes? Needless to say I've also given up filling in guarantees for goods that demand to know my age.

  • Diane Grove August 22, 2016 at 12:09

    I so agree with you, I buy a magazine every month but I'm now beginning to think that maybe I won't buy it because, while some of the articles are geared to my age group, ALL the fashion shoot articles all feature models who look about 20!

  • Amanda Hall August 22, 2016 at 12:02

    Totally agree with what you are saying! We are invisible!!! It's shocking ! I love your blogs, please keep up the good work - I look forward to reading the blog, always full of interest and sound advice/views - excellent xx

  • Pamela August 22, 2016 at 11:52

    Another "hit the spot" blog! How come there is such a chasm between the way real women think, feel and want to dress and the way the media portrays us. Are we so invisible? I especially agree with the comments about the magazines that photoshop their cover models to a point that they are almost unrecognisable. It was for this reason that I cancelled my subscription to W&H on principle. I think the real Twiggy looks great; the natural, healthy and vibrant person that she is. I've given up buying women's magazines as they all churn out the same old content year after year and the so called fashion makeovers are dire. I do hope magazine editors read your blog and take notice. They are losing a lot of revenue by missing the point.

  • Jacki August 22, 2016 at 11:05

    Having just read through all the comments (and been tempted to reply to many of them ) I feel a mixture of emotions. I feel a sadness and almost resigned to the fact that we are (almost) all experiencing the same thing. It's very difficult when you have been used to being obviously "appreciated" by both men and women for your looks to find yourself feeling invisible at 62 when you feel very young inside and with so much still to give However I will not curl up in a corner and die. I am an intelligent and attractive woman who could give many of the young girls who look almost pityingly at me when I try to discuss make up with them, more than a run for their money when it comes to managing an international project or putting together a cutting edge outfit. Overall I feel frustrated by my personal need to get through to the media gods. When are they going to wake up to how much disposable income is in the hands of women of our age Arghhhh

  • Gloria August 22, 2016 at 10:09

    Tricia, I could not agree with you more! An excellent piece. Thank you. I have almost given up going clothes shopping as everything in the shops is aimed at size 10 women in their twenties, or it's frumpy stuff my grannie would wear. The older I get the more invisible and irrelevant I feel, except to my family and friends. Things need to change so more power to your elbow.

  • Judy August 22, 2016 at 08:56

    Hi Tricia,as a regular reader of LFF your makeup for older skin sounds fabulous,but as I'm an Australian living in Australia I think getting the right colour foundation would be difficult its difficult enough here when I can try it - but would like to try your mascara & primer I do use a primer have been for years,I feel you would have to use it all to get the look? Cheers!

  • Brenda August 22, 2016 at 08:05

    I'm 64 and don't consider myself to be old at all. As people are living longer and the average age of life for women is expected to rise to 102 in the next couple of years, I feel I am sitting comfortable in 'middle age' with years ahead of me yet! I agree totally about airbrushing and cannot understand how the publishers of glossies (which I don't buy but glance over at the till in the supermarket whilst waiting) think they are getting away with fooling everyone.

    I totally also agree 100% with one of your earlier posters that it is not just ageism that we suffer from as a country but heightism too! I am often spoken to by taller people, especially sales assistants, as if I am a child. It is true that they also drift into speaking slowly and more exaggerated. I am actually deaf but can hear perfectly well with hearing aids. However, when I mention to people that I am deaf, their tone of voice changes to one of shouting and speaking very slowly. I hate this and usually react by saying that I'm deaf,not stupid! Rude I know but it ceases to be a joke when you live with it everyday.

    Things are progressing with ageism but very slowly. Great article Trish.

  • Victoria August 22, 2016 at 06:39

    Dear Tricia
    Thank you for your blog on ageing as represented in the media. Perhaps there's an argument that supports withdrawing investment in magazines and other products that distort the reality of ageing. I no longer buy those magazines ( although I admit to flicking through them at the hair dresser's!) as I prefer to spend the money on products that promote ageing as a natural process - like your Fabulous makeup.
    Kind regards

  • Ann August 22, 2016 at 05:38

    Great article! I agree and wish there was a way to use our combined
    "purchasing" power to encourage the media, fashion, film, and
    make-up industries get serious about recognizing us in genuine
    ways. Thank you for speaking out.

  • Christina Geeves August 22, 2016 at 04:12

    I agree with you wholly. I have long got used to being 'invisible' (to the extent of being ignored at a bar - men & girls being served all around me - when I complained loudly the reply was 'Oh - I thought you were with ...um... oh can I help you' ). Three things about dressing for my age (65+) are: I am very small and haven't put on weight, and getting clothes that suit me in sizes 6 & 8 is almost impossible: please can manufacturers put sleeves in summer clothes & a little length is more flattering for old knees. Thank Heavens I have found a few shops in Sydney (Aust) that keep my size, but they are hard to find, and sometimes they are at the top of the price range.
    Manufacturers seem to have forgotten the large cohort of older women with the desire to keep up with fashion and the means to buy whatever they like who can't find anything to buy!

  • Julie Quirke August 22, 2016 at 01:40

    Hello, loved your blog. My daughter recently said I was wise & knew I'd have the answer - she has developed brown spots ( age spots) on her face, how could you get rid of them. I didn't know, do you ? I'm just placed my first order with you & am excited about receiving & playing with my new products.
    I have been using make up for ..........years but was inspired by one of your tutorials to put away the young, not for me any more & enjoy learning new skills for NOW. I don't want to call it old persons makeup, I prefer new. Now I have more time on my hands, I love to play & try new products, a luxury I didn't have time for when I was younger. Age is just a number!!!!!!!!

  • Katy Ischia August 22, 2016 at 00:48

    I agree with you on many levels, Tricia. I have never considered speaking out, as you have. It would take more than a village to change that youth perception, but I think it is happening slowly, and in a very positive way. I have only recently discovered your product line and am really enjoying using them! Sounds silly to look forward to putting on makeup every morning! I really only wanted to share with you some of the comforting revelations I have had at work. I am 63 and work at a small company. Many of my co-workers are in my age bracket and it is nice to have so much in common. I used to think the experiences I now have (health, family issues, deaths, weddings and grandchildren) were for "old ladies", but suddenly I am one of them! But I don't usually feel old! So, keeping company with an older set means a stronger, more bonded feeling. I can appreciate the younger gals around us, but it is interesting to note that our situations and experiences are vastly different. Took me awhile to realize that I was no longer in the younger set. Been there. As have you. In my small circle, I do not notice a dismissal based on age or even appearance. On the personal side, the more exposure to older family members we are privileged to have, the more teens and young adults can appreciate what the older generations have to offer. Impressions start early and carry through the start of a career. I know what I am saying sounds all cliché, but I suppose with age, comes some wisdom, right? Sadly, so much of our lifestyle perceptions start at home. Don't get me started on that one............. But thank you for your continued insight. All of this is part of what makes being a woman so fabulous. We do have the ability to shape the future and we are strong enough to do it more subtly than most men. Well, I am not really trying to get all deep about women's issues, but wanted to let you know I appreciate the broadened reading material. Additionally, I really appreciate using your LFF product line! They have made me feel more confident simply by being presented as cosmetics suited for an older complexion. But they truly ARE better than what I have wasted countless dollars on!

  • Sue C August 21, 2016 at 23:24

    Hi Tricia,
    Am a regular customer of LFF and normally agree with your comments in your blogs. However you don't seem to be so critical of 'sizeism' - which is as rife as 'ageism'- or would that be a little more difficult for you as you applaud Hope Fashions, who would appear to condone it - nothing over a size 20 on offer on their products.

    • triciacusden August 21, 2016 at 23:41

      Hi Sue
      We are a makeup line specifically for older women and fortunately you can apply makeup to a face whether it's on a size 8 or a size 20 plus body! I have written about weight issues when you are older in other blogs.I also used to run a slimming club many moons ago, so I am fully conversant with some of the challenges faced by people who are bigger than average. Hope Fashion brand is interesting in seeking to produce clothes for a wide range of body shapes and yes, I do applaud what they do. Please remember they are still quite a small brand so it would not be economically viable for them to extend their range above a size 20. This does't make either them or us 'sizeist.' Tricia

  • Deb Zorn August 21, 2016 at 22:18

    When I was a teenager, Twiggy was my idol. People even said I looked like her. I would spend hours copying her makeup. Now that she's older, I still think I look like her - in her unretouched photo. Society sure doesn't make it easy for us baby-boomers to appreciate our aging selves. Thanks for the article.

  • Kathleen August 21, 2016 at 21:55

    Great article. The world is slowly changing and your company is part of that move towards women accepting who 'we' are. x

  • Lesley Pearce August 21, 2016 at 21:14

    Wonderful to hear someone sticking up for the older generation who still feel 25 in their mind.

  • Lorraine Leninger August 21, 2016 at 20:43

    I so enjoy your blog. So true that our culture needs to see the worth of those who are older. In many Asian cultures the old are revered for their experience and wisdom. We don't have less to offer as we age but more!
    I am enjoying your makeup and your philosophy. It's so refreshing. Here's to the older gals!
    Lorraine USA

  • Linda August 21, 2016 at 20:41

    Great blog. Could not agree more!

  • Lynn August 21, 2016 at 19:30

    The mention of clothing struck a cord -- there's a great local women's sport clothing store here called "Title Nine" (the name is based on Title IX of the Education Amendments Act of 1972,a federal law that states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."). I'm in my 60's, but am a life-long athlete, and I love their gear. They make a big deal of only featuring Real Women in their catalog, not models, however, their catalogs never feature anyone over 30. It's so ironic, because every time I'm in their shop, all the other customers are my age! I've brought this to their attention a few times, but it falls on deaf ears. Perhaps 30-somethings think that women our age wish we were 30?? Not true! I'll still buy their things, but I have to shake my [gray] head & laugh!

  • Mary McMahon August 21, 2016 at 19:03

    I love your ideas. Ageism is discrimination. I wish I could work for you in the US to help market your ideas

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