Why You Need Different Makeup As You Get Older
As we age, our skin changes, and so should our makeup. What worked in your 20s or 30s might not be as flattering in your 50s, 60s, or beyond. The key is to choose products that enhance your natural beauty without settling into fine lines or looking cakey.
Sally, a makeup artist for over 30 years, demonstrates how to create a beautiful, everyday look on our customer, Julie, using makeup specifically designed for mature skin.
Here's why each product is essential:
A good primer is crucial as we age because it creates a smooth base for makeup, filling in fine lines and open pores. It also helps your makeup stay on all day, ensuring you look fresh and fabulous from morning to night
Finding the right foundation is essential for mature skin. We offer two fantastic options: Continuous Cover Foundation and Light Look Beauty Balm are designed to provide the perfect amount of coverage without being cakey or settling into fine lines. They effectively cover imperfections like broken veins while maintaining a natural finish
Our concealer is formulated to cover common concerns as we age, including dark circles, broken capillaries, redness and rosacea. It provides excellent coverage without emphasising fine lines, giving you a bright, even complexion
Our Translucent Powder is very finely milled. It keeps makeup in place all day without looking cakey or settling into lines. It provides a soft, matte finish that looks natural and radiant
Our eye prime is a must-have for mature eyes. It creates a smooth base for eyeshadow, stopping it from creasing and it keeps your eyeshadow vibrant all day long. It is a cream colour which helps cover any visible veins on the eyelids, creating an even canvas
This clever product stops lipstick from migrating and feathering into fine lines around the mouth, keeping your lip colour neat and defined
Shimmer can enhance fine lines, so our eye shades are designed with a matte finish:Â They add definition and depth without drawing attention to wrinkles or crepey eyelids
Our Soft Eyeliner is perfect for mature eyes, it enhances and defines the eyes without dragging the delicate skin around them. The subtle, blendable formula adds definition without harsh lines
Our Mascara is filament-free, meaning it won’t clump or flake. It adds length and definition to lashes, brightening your eyes without weighing them down. Perfect for pale lashes that can make eyes look smaller or tired
Our Instant Bright Highlighter formula adds a subtle sheen without being glittery. It enhances cheekbones and lifts the face and adds luminosity
Eyebrows naturally thin as we age, but this product helps to bring back your brows. The fine brush allows you to draw in natural-looking hairs, which means you can create brows from scratch or fill in gaps, giving your face a beautifully framed look
Our cream-to-powder blusher is ideal for mature skin, it lasts all day without looking cakey like traditional powders can. It gives a natural flush that brightens your complexion
As we age, lips can lose definition and colour. Lipstick adds a pop of colour, instantly brightening your face. Our lipstick is creamy, hydrating which keeps lips moisturised and prevents drying
