Our 10th Birthday Celebrations

In 2013 at the age of 65, our founder Tricia Cusden set out to create the UK’s first pro-age makeup brand. Almost 10 years on, Look Fabulous Forever is a global online business and we’re still on a mission to help a generation to look, feel and live fabulously.

As our 10th Birthday approaches, we’re taking a look back at some amazing moments that got us to where we are today. Join us in celebrating with:

* Exclusive competitions
* ‘Behind the scenes’ content
* New product launches
* Online events

and more...

New Product Launches

To celebrate 10 years of Look Fabulous Forever we’ve launched a special limited edition makeup palette. Featuring some of our best-selling eye shadow, lipstick and blush shades...


Win Makeup & Skincare

Want to in Makeup and Skincare? One lucky winner will win a Look Fabulous Forever Neutral Makeup Kit and a Skincare Essentials Kit worth £148

Win Puzzles and Makeup

We're giving away £100 to spend at Look Fabulous Forever and a selection of beautiful jigsaw puzzles from Wentworth Puzzles

Win Tricia's Makeup Look

Guess what Makeup Shades Tricia is wearing in this photo and be in with a chance of winning her beautiful makeup look...

A Look Back At 10 Years

Our 10th

Birthday Stories

As we approach our 10th Birthday, we want to celebrate by sharing a collection of our customers and colleague's extraordinary stories. Read all about their journeys with us here...

10 Years of

Look Fabulous Forever

We're taking a look back over the past 10 years at some amazing moments that got us to where we are today. From opening our shop, to being in the Oscar's goody bags in 2018...

Our 10 Fabulous


Join us in celebrating our cherished Ambassadors who have made a lasting impact on Look Fabulous Forever and our customers since 2022.

Behind The Scene's Content

73 Questions with Tricia

Inspired by the famous Vogue 73 questions, here's some insight for you. Grab a cup of tea, sit back and enjoy - I hope you find interesting...

Tricia and her Daughters

In this brand new video Tricia sits down with her daughters Anna and Suzy to discuss what it's like running a business as a family...

Coming Soon!

Tricia's Top 10 Moments

Watch our new video to see Tricia take a look back over the past ten years and talk about her top 10 moments since she started the business...


Makeup Magic

4th September

Tips For A Lasting Look

Join us for a Makeup Magic with Founder Tricia Cusden and our resident MUA Sally! Our Makeup Magic Sessions are a live Zoom event, free for anyone to join

Makeup Magic

2nd October

All About Our Birthday Palette

Join us for a Makeup Magic with Founder Tricia Cusden and our resident MUA Sally! Our Makeup Magic Sessions are a live Zoom event, free for anyone to join

Virtual Party

11th October

Our Birthday Party

Join us for a live virtual event to celebrate our 10th Birthday. There will be interactive games and quizzes, prizes to win, beauty top tips and more...

What's Next For Look Fabulous Forever?

We have ideas, plans and dreams for Look Fabulous Forever.

We will continue to launch products specifically formulated to meet the needs of older skin. And we will continue to engage with our wonderful customers via our YouTube videosemailsTricia’s weekly blog and all our other social media channels, including Super Troopers. As ever, the LFF customer will always remain at the very heart of everything that we do.


We want to thank all of you for your continued support of Look Fabulous Forever. Many of you have been a part of our story from the beginning, whilst others have discovered our beautiful makeup and skincare as we have grown and developed and spread the word to reach more people. Here at Look Fabulous Forever we are excited about the future and all the plans we have for new ways to keep you feeling and looking fabulous. 


Here’s to 10 years and the celebrations ahead!