How to Ensure your Makeup Lasts All Day

Don’t you just hate it when you apply your makeup in the morning but by lunchtime, it’s more or less disappeared?

As we age our skin becomes drier and more absorbent and therefore the makeup we apply has to work harder to stay put. Watch my short video to discover the five easy changes you need to make to your skincare and makeup routine to ensure your makeup lasts all day and still looks great at bedtime. Watch my long lasting makeup tutorial for older women below...

Don’t you just hate it when you apply your makeup in the morning but by lunchtime, it’s more or less disappeared?

As we age our skin becomes drier and more absorbent and therefore the makeup we apply has to work harder to stay put. Watch my short video to discover the five easy changes you need to make to your skincare and makeup routine to ensure your makeup lasts all day and still looks great at bedtime.

Step 1

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Apply Hydration Hold Face Serum to a clean, dry face. This formulation is rich in hyaluronic acid, a naturally occurring humectant which draws and holds moisture to the skin.

Step 2

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Apply Smooth the Day Face Cream on top of the Hydration Hold Face Serum and allow a few minutes to absorb properly. The serum and moisturiser will ensure that skin stays hydrated from the moment you apply it until bedtime when you can apply Deeply Dreamy Night Cream to continue the good work.

Step 3

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Apply Smooth Like Silk Face Prime before you apply your foundation. Our best-selling face primer is brilliant at preventing your foundation from being sucked into the skin and sitting in fine lines and open pores. This really is the magic ingredient to long lasting face makeup.

Step 4

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Apply a small amount of Eye Prime to the centre of the eyelid and use your finger tip to smooth onto the eyelid. This stops eye shadow moving around and disappearing into the creases of your eyelid. It endures that your eye makeup looks less messy and stays put.

Step 5

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Apply Never Feather Lip Prime to the edges of your lips to seal them and allow to dry, this creates the barrier needed to prevent feathering and bleeding. Once you apply lipstick on top using a lipstick brush, you will end up with a clean, well defined edge to your lipstick.

The essentials for long-lasting makeup...

"Wonderful product"

I have never used a face primer before, and I am delighted at the difference it makes. Not only does my foundation go on much more smoothly, but it stays put all day without caking into wrinkles and lines. Love it!

- Kate

"Perfect day cream"

I love this product as it’s a great non greasy base for my foundation. I’ve tried many day creams of various prices, and I find this one just right for my mature normal skin. Would highly recommend.

- Sue

"Excellent Product"

My eyes were looking tired and makeup wasn't staying put! Just bought the eye prime and am so pleased with the result. It makes eye makeup so much easier to apply. Also brightens and softens the look of eye area. Can't wait to try the other primers now. Thank you for a quality product.

- Shelley