Discover - Tricia's Top Tips

A leading professional in makeup for older women, our founder Tricia shares some of her best mature beauty secrets...

6 Beauty Myths for Older Women 

Beauty Articles

The beauty industry largely neglects women over a certain age, and many older women feel they shouldn't wear makeup at all! Tricia explains why, and debunks some beauty myths in this blog...

How To Add Colour To An Older Face

Beauty Articles

Want to add some colour and luminosity to your makeup look? Tricia Cusden shows you how in a super quick 5 minute feel good makeup tutorial for over 50’s...

Tricia's Beauty Manifesto

Beauty Articles

Behind every beloved brand is a philosophy, and ours is no different. See how Tricia vowed to fly in the face of ageism in her beauty manifesto...

In Partnership with McCarthy Stone: A Christmas Makeover

Beauty Articles

We teamed up with our friends at McCarthy Stone to carry out a festive makeover for one of their lovely residents Helen...

The Top 5 Beauty Products Every Mature Woman Needs

Beauty Articles

With a market full of beauty products, we know that sometimes it's best to take things back to basics. So we've collated the top 5 makeup products that will make the biggest difference and enhance the natural beauty of your mature face...

A Makeup Artist's Top 5 Beauty Tips for Older Women

Beauty Articles

With over 30 years experience in the beauty industry, Look Fabulous Forever makeup artist Sally Deung shares 5 of her top tips for perfecting your makeup...