A Birthday in the Family

I have a friend whose husband so loves birthdays that he has a ‘birth month’ rather than just a single day. Here at Look Fabulous Forever we have taken a leaf out of his book this month in order to celebrate our tenth year of life as a different kind of beauty brand. Our celebrations have included launching a gorgeous Birthday Palette containing three essential warm or cool toned makeup items, an eye shadow, blusher and lipstick, and will culminate next week on our actual birthday, October 11th, in a virtual birthday party to which you are all invited - details below. We have also made some slightly different celebratory videos, one of which I want to share with you today.

You can find our Birthday Palettes here: https://www.lookfabulousforever.com/everyday-makeup-palette

Asked what I love most about Look Fabulous Forever, I’d be hard pressed to choose between the joyful relationship we have with our customers and the pleasure I derive from working with my daughters. 

Our Customers Feel Like Family

My mantra as I developed the LFF business over 10 months in 2013 was “there must be women who feel like me”. This was based on gut instinct as I did absolutely no customer research! 

What did I mean by ‘women like me’?

Women who were no longer young but who didn’t feel or look old.

Women who lead active, interesting lives.

Women who liked looking their best and enjoyed makeup to help them to do so.

Women who didn’t fret about their age nor were overly bothered by the odd wrinkle.

Women who felt ignored by a youth obsessed beauty industry.

Women who wanted makeup which worked well to enhance their older faces.

Women who needed a bit of help to apply makeup in the most flattering way.

Almost from day one I had a wonderfully welcoming and positive response from all those ‘women like me’. In the first few months this was in the form of the makeovers I did on people in their homes with an audience of their friends. The more makeover parties I did, the more confident I felt that this baby of mine was going to thrive and grow. Once our video tutorials started to garner views on YouTube, I knew that we could reach many thousands more ‘women like me’ even in places as far flung as the USA and Australia.

Ironically it was the pandemic which brought me full circle to feel really close once more to all those ‘women like me’. Suddenly, wherever we were in the world, we were in the same storm. Wearing masks, confined in lockdowns, unable to see loved ones, worried and a bit scared and much in need of some comfort and support.  And so I came up with the idea for a private members group of Super Troopers on Facebook. It was like opening the curtains onto a glorious view. For many years I’d known you were all out there loving your LFF, but I couldn’t actually see you. And then, quite suddenly, the curtains parted and you were revealed in all your glory! I could put faces to familiar names and those faces were, as I had imagined, beautifully enhanced by Look Fabulous Forever makeup.

Despite the phenomenal growth in our customer numbers over the past ten years, I feel that the business has grown more rather than less personal. We are in constant interaction with you via daily emails, new video content, these weekly blogs, on Facebook and within Super Troopers. Our customer service team does its utmost to respond to anything and everything you want to know and our regular research engages with you so that we can keep learning about and responding to your needs. LFF started as a very personal service. Just me in a room full of like-minded women whilst I demonstrated how you could look fabulous forever. The room may have grown a lot bigger, but hopefully that’s still the feeling you have whenever you engage with us.

And hopefully that feeling of personal relationship is enhanced by the second reason that I love LFF so much, and that’s the fact that I have built the business with the help of my two daughters, Anna and Suzy. Many of you may wonder how on earth we make this work. Two mother and daughter relationships (and my girls couldn’t be more different!) and one sibling relationship, all of which need to be negotiated. So, instead of all three of us attempting to describe the dynamics of our working lives, we thought we’d make a short video to show you how and also perhaps why it works so well for us.

In early 2013 I was lost, directionless and a bit sad. It seemed as though my best and happiest years were behind me. How wrong was I? Ten years on and LFF has given me the best fun ever. Thanks in large part to what I have been able to create with Anna, Suzy and the team, and also because of all your amazing love and support. Thank you!

Happy 10th Birthday to My Whole LFF Family!

Join us at 4pm next Wednesday, 11th October for our Virtual Birthday Party! There will be interactive games and quizzes, prizes to win, beauty top tips and more. Find the link to join here: https://www.lookfabulousforever.com/a-bright-spot-for-your-day

Tricia x

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