All About Our Daily SPF 50+ Serum

Introducing our Daily SPF 50+ Serum. Our SPF facial serum provides all-year-round UVA and UVB protection for older skin. Designed for women specifically over the age of 50, this exceptional SPF serum offers year-round factor 50+ protection to keep your skin looking radiant and protected from the elements...

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"I am so excited about our new SPF 50+ serum which I have been trialling for six months. It's very easy to apply, feels wonderful on my skin, and my makeup looks better than ever. I feel both safe from the sun and sophisticated!"

- Tricia Cusden

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Why Our Daily SPF 50+ Serum Is Perfect For Older Women....

Using our SPF every day helps to slow down your skin's ageing process:

> It's fast-absorbing, streak-free, lightweight formula melts into your skin

> It's designed to sit naturally under your makeup

> Provides all-year-round protection

> Helps to prevent sunspots and wrinkles

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How To Use Our Daily SPF 50+ Serum....

Step 1 - Cleanse:

> Use your Perfectly Clean Daily Cleansing Lotion to CLEANSE and quickly wipe away any impurities

> Your skin will feel fresh and clean for the day ahead

Step 2 - Protect:

> Smooth a generous amount of Daily SPF 50+ Serum evenly over your face at least 20 minutes prior to sun exposure to PROTECT your skin

> Apply each morning and use every day, all-year-round for best results

Step 3 - Hydrate:

> Follow with our Hydration Hold Serum for a HYDRATING boost

> With a high concentration of active ingredients (such as hydrolyzed hyaluronic acid) this product works to rehydrate and plump your skin leaving it feeling soft and healthy

Step 4: Moisturise:

> Finish your daily morning skincare routine with our Smooth The Day Face Cream

> Our daytime cream contains essential ingredients to MOISTURISE and improve your skin's texture and condition

Step 5: Prime

> Follow your skincare routine with our Primers to create the perfect base for your Makeup

NOTE: Unfortunately at the moment there is a mistake with the application instructions on our SPF packaging, please ignore this and follow the instructions on the website. We apologise for any inconvenience caused.

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Why Use Our Daily SPF 50+ Serum....

REMEMBER - The notion that SPF is only a summer essential couldn't be further from the truth, especially for women aged 50 and beyond. Our skin, after decades of sun exposure, requires vigilant care year-round. The sun, regardless of the season, remains a potent force in shaping the health and appearance of our skin. Understanding the nuances of sun protection and its impact on mature skin is key to preserving and enhancing your natural beauty.

Shop Daily SPF Serum

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